Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Will SA’s unbanked masses embrace M-Pesa?
On paper, the argument for embracing M-Pesa, a mobile-phone based money transfer service, is a compelling one. But implementation needs to be perfect if…