In an era where smartphones are more than just communication tools, the need for devices that combine strength with smart technology has never been…
Six ways to make your YouTube channel competitive
Media evolution is often driven by technology. YouTube is no exception. The video-sharing platform has around 3-billion views a day. The mobile version of…
Viral video alert: President Zuma gets the ‘Old Spice Guy’ treatment
Barely a week ago, the youth league of the African National Congress (ANC), South Africa’s ruling party, took issue with the social media world…
10 tips for creating effective online ad copy
There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets,…
Viral marketing: Five of the best international campaigns
In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But…