Smart Devices, Big (and Brutally Honest) Feelings It’s 10 a.m., you shuffle into the kitchen in yesterday’s sweats, and your fridge cheerfully says “Good…
3 Stages of the web as a storytelling medium for brands
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ’s incredible new feature. But they…
Old Spice: The Emmy your ad could smell like
When we first covered the Old Spice “The Man Your Man Could Smell Like” campaign, we closed off the article with these prophetic words:…
