Burn Media Sites

Keyboard and Mouse or Controller The Right Choice by Game Type

Choosing between a gamepad and a keyboard with a mouse is not a beauty contest. Inputs shape aim, movement, timing, and even fatigue. The…

South Africa’s EV Shift Gets a Major Boost

Johannesburg’s clean energy ambitions just received a jolt from one of the world’s biggest electric vehicle innovators. Global new energy vehicle giant BYD (Build…

What makes casino bonuses stand out in South Africa’s online market?

South Africa is one of the fastest-growing online gambling markets, with millions of casino enthusiasts from Limpopo to Johannesburg. However, the Rainbow Nation didn’t…

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Innovate47, the global venture builder and entrepreneur support organisation, has launched a new Food & Agri Accelerator to help founders reshape food systems and…

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

When Simbi Wabote assumed leadership of Nigeria’s Content Development and Monitoring Board (NCDMB) in 2016, he inherited an oil industry where local participation had…

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

South Africa’s hedge fund industry closed out 2024 with its strongest performance to date, according to the latest Novare Hedge Fund Survey. Assets under…

Instagram Finally Comes to iPad with a Big Screen Experience

A Long Awaited Release It is official. Instagram has launched a dedicated iPad app, answering years of requests from users who wanted a big…

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Acer is raising the bar for gaming and content creation with the launch of its latest Predator BiFrost and Nitro graphics cards, now powered…

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Game On, Reality Off: Philips Evnia Unleashes QD OLED Mayhem Let’s cut to the chase: Philips Evnia just nuked the gaming monitor scene. The…

Omoda C5 X review

Omoda is one of Chery’s sub-brands in the South African market, combining daring design with an abundance of in-cabin digitisation. Its mid-size crossovers are…

TDK enhances IMUs for extreme temps

TDK has responded to developing market needs with a new range of advanced inertial measurement units (IMU) for automotive applications. The Japanese electronics giant…

Data centres and defence are reviving diesel

Data centres will command power equivalent to the entire Japanese power grid by 2030. It’s a startling prediction and one that infrastructure futurists, data…

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online advertising model

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….