Burn Media Sites

OpenAI’s new offline AI model could reshape Africa’s app market in 2026

The breakthrough that changes everything OpenAI has revealed a compact offline AI model that can run fully on-device. No cloud connection. No data usage….

AI side hustles are becoming South Africa’s newest obsession

A new digital side hustle is taking off Across Johannesburg, Cape Town and Durban, a new kind of side hustle is starting to reshape…

Monitors Are the New Power Move in Africa’s Gaming Boom

Africa’s gaming surge is changing what players need Africa’s gaming market has officially entered a new era. With South Africa now valued at over…

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Innovate47, the global venture builder and entrepreneur support organisation, has launched a new Food & Agri Accelerator to help founders reshape food systems and…

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

When Simbi Wabote assumed leadership of Nigeria’s Content Development and Monitoring Board (NCDMB) in 2016, he inherited an oil industry where local participation had…

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

South Africa’s hedge fund industry closed out 2024 with its strongest performance to date, according to the latest Novare Hedge Fund Survey. Assets under…

The Gaming Gear South Africans Are Actually Buying This December

December is here, and while the Black Friday dust has barely settled, South African gamers are nowhere near done hunting for upgrades. Retailers across…

Acer brings RTX 50 Series gaming laptops to South Africa with next gen AI performance

Acer unlocks next generation gaming for South Africans Acer Africa has officially rolled out its newest wave of gaming laptops powered by the NVIDIA…

OPPO Brings Its Most Affordable Smartphone to South Africa with the New A6x

OPPO South Africa has launched its most affordable smartphone yet, introducing the new OPPO A6x at a festive season price of R1 999. The device…

Omoda C5 X review

Omoda is one of Chery’s sub-brands in the South African market, combining daring design with an abundance of in-cabin digitisation. Its mid-size crossovers are…

TDK enhances IMUs for extreme temps

TDK has responded to developing market needs with a new range of advanced inertial measurement units (IMU) for automotive applications. The Japanese electronics giant…

Data centres and defence are reviving diesel

Data centres will command power equivalent to the entire Japanese power grid by 2030. It’s a startling prediction and one that infrastructure futurists, data…

Continue in 10 seconds

Skip

online advertising model

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….