In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Samsung Electronics recently announced that two health feature updates on its Galaxy Watch line-up are now available for the South African market. The Irregular…
With businesses the world over wondering how to incorporate AI into their operations, a ground-breaking young South African entrepreneur has built a game-changing AI-based…
Entrepreneurs need a smartphone that can keep up with a demanding, fast-paced lifestyle. The HONOR X9C has been making waves for its ultra-durable build,…
Bridging the Digital Skills Divide Following the release of the Presidential Youth Employment Intervention (PYEI) Q3 Report, which revealed over 53,379 new earning opportunities,…
With businesses the world over wondering how to incorporate AI into their operations, a ground-breaking young South African entrepreneur has built a game-changing AI-based…
Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…
Honor introduced its latest foldable device, the Honor Magic V3, at IFA in Berlin. It is expected to be available in the South African…
Guinness World Record holder Bryan Berg, alongside Honor, will attempt to build the tallest house of cards in eight hours without using any glue….
Golf 8.5 and VW’s MQB Evo mechanical engineering. It won’t mean much to anyone who isn’t an automotive technical strategist, but it’s what made…
Tariffs shadow the global automotive market – pervasive, present, but often not spoken of. The unintended consequences can be enormous when tariffs are escalated…
GS3 Emzoom. It is another of the new Chinese models that continue to add diversity of choice for local buyers. In a market where…
Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….
from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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