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Broadband Africa Forum 2024

F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…

South Africa’s Deskless Workers: A Workforce Under Strain

The vast majority of South African deskless workers love their jobs, despite challenges like low wages and unreliable transport. This striking insight emerges from…

AWS Skills Centre: Empowering South Africa’s Digital Future

When the AWS Skills Centre opened in Cape Town last year, its mission was bold yet simple: to make cloud computing accessible to everyone,…

How AI is Rewriting Urban Planning in Developing Regions

AI urban development technologies unveiled at the 29th UN Climate Change Conference promise to transform how we understand and plan cities in developing regions….

Microsoft launches new Surface devices in new AI era

Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…

Honor Magic V3 launches, four things to know

Honor introduced its latest foldable device, the Honor Magic V3, at IFA in Berlin. It is expected to be available in the South African…

Honor Magic V3, a Guinness world record attempt

Guinness World Record holder Bryan Berg, alongside Honor, will attempt to build the tallest house of cards in eight hours without using any glue….

German luxury cars require a rethink for China

For German car companies, China’s luxury car market has devolved from secure future profits to disastrous income losses. With its powerful economy and a…

Trump wins – Tesla goes beyond $1 Trillion

Donald Trump has had a resurgent year. Tesla? Not so much. The Cybertruck sales aren’t tracking initial reservation demand and full autonomous self-driving functionality…

Vivo update – a big safety gain

Polo Vivo has been South Africa’s most popular passenger car for many years. Like its progenitor, the Citi Golf, it’s a case of very…

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online advertising model

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….