South Africa’s esports scene is set for a major showdown as Hyprop and MTN introduce SHIFT COD, a Call of Duty tournament forming part…
Have you ever wondered how much easier travel has become, thanks to the digital innovations shaping our world? Exploring new destinations used to mean…
The clock is ticking for Windows 10 users. With Microsoft’s official End of Support (EOS) deadline looming in October 2025, South Africans are being…
Innovate47, the global venture builder and entrepreneur support organisation, has launched a new Food & Agri Accelerator to help founders reshape food systems and…
When Simbi Wabote assumed leadership of Nigeria’s Content Development and Monitoring Board (NCDMB) in 2016, he inherited an oil industry where local participation had…
South Africa’s hedge fund industry closed out 2024 with its strongest performance to date, according to the latest Novare Hedge Fund Survey. Assets under…
Acer is raising the bar for gaming and content creation with the launch of its latest Predator BiFrost and Nitro graphics cards, now powered…
Game On, Reality Off: Philips Evnia Unleashes QD OLED Mayhem Let’s cut to the chase: Philips Evnia just nuked the gaming monitor scene. The…
Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…
Omoda is one of Chery’s sub-brands in the South African market, combining daring design with an abundance of in-cabin digitisation. Its mid-size crossovers are…
TDK has responded to developing market needs with a new range of advanced inertial measurement units (IMU) for automotive applications. The Japanese electronics giant…
Data centres will command power equivalent to the entire Japanese power grid by 2030. It’s a startling prediction and one that infrastructure futurists, data…
Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…
Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?
Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….
from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
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