Burn Media Sites

Jumia Taps Mirakl Ads to Supercharge Retail Media Across Its African Marketplace

Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…

Samsung Galaxy Z Fold7: Raising the Bar for Smartphones

The most advanced Galaxy Z series yet, seamlessly blending precision engineering and powerful intelligence to elevate everyday interactions – all in its thinnest and…

Absa’s AI Clone of Fifi Peters Pushes Banking Into a Bold New Future

Forget chatbots and robo-advisors, Absa just introduced an AI-powered digital clone of award-winning journalist Fifi Peters, and it’s rewriting the rules of what’s possible…

Ecentric and MoneyBadger Partner to Bring Bitcoin Payments to South African Retailers

Cape Town-based payments leader Ecentric has announced a strategic partnership with MoneyBadger to bring Bitcoin payments to the forefront of mainstream retail in South…

MzN Unveils AI “Digital Teammate” to Supercharge Small NGO Fundraising

MzN International, a global social enterprise focused on helping mission-driven organisations scale impact, has officially launched the first of four AI-powered “Digital Teammates” designed…

Cape Town Creatives Can Now Work for Free at Africa’s First Creative-Tech Hub

A new wave of opportunity has arrived for the city’s creative sector. The timbuktoo Creative Hub, the first of its kind in Africa, has…

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Acer is raising the bar for gaming and content creation with the launch of its latest Predator BiFrost and Nitro graphics cards, now powered…

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Game On, Reality Off: Philips Evnia Unleashes QD OLED Mayhem Let’s cut to the chase: Philips Evnia just nuked the gaming monitor scene. The…

Microsoft launches new Surface devices in new AI era

Microsoft today announced the general availability of the all-new Surface Pro and the all-new Surface Laptop to empower users in South Africa to unlock…

TDK enhances IMUs for extreme temps

TDK has responded to developing market needs with a new range of advanced inertial measurement units (IMU) for automotive applications. The Japanese electronics giant…

Data centres and defence are reviving diesel

Data centres will command power equivalent to the entire Japanese power grid by 2030. It’s a startling prediction and one that infrastructure futurists, data…

The most recognisable tactical pickup truck evolves

Perhaps the most iconic of all light tactical vehicles is the Toyota Land Cruiser Technical. These pickup trucks have been a platform of choice…

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online advertising model

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And…

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now…

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….