Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Online advertising: Cautious Optimism
I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt…
Cocking Up Convergence
Let’s start with the good news. We have a Convergence Bill. It has good intentions. It aims to promote the growth, diversity and the…
Mine’s bigger than yours, I think
It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in…
