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All posts tagged "Online publishers"

  • Big Idea: How online publishers can rival Google

    Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and advertising network to rival Google. I know what you're thinking, apart from the general nuttiness of the idea itself: I must be crazy approaching a "newspaper" body? But the idea around approaching an organisation such as WAN and others, was that they're an important umbrella industry bodies for...

  • Web predictions for the new year

    We may be in the throes of a global financial crisis, but that doesn’t mean we won’t see innovation on the web. In fact, leading trend analysis blog Read Write Web reminds us of the old cliché that “tech innovation thrives in times of recession”. Tight economic conditions incubate intense creative and lateral thought, because a person’s very survival is at stake. And the stakes are high. There just isn’t money to throw...

  • Online media strategies & the future of print: Interview with Mags magazine

    Did this interview Gareth Richards from Mags Magazine on online media... 1 Can you give me your views on how important your online presence is to the newspaper? Has it grown more quickly/slowly than the paper version? At the Mail & Guardian we are in the fortunate position where both our newspaper and website are showing record readership. It may have something to do with the fact that the newspaper is a weekend weekly,...

  • World's publishers face off against Google: It's getting ugly

    I had a feeling this would be the end result. At first there was co-operation and pleasantries exchanged between the media publishers and Google, and then it all went sour. Online publishers and newspapers appear to be heading for a face-off with search engine behemoth, Google. On Thursday, online publishers and print media in the guise of the powerful World Association of Newspapers (WAN) issued a rather terse statement, calling on Google...

  • Another SA online ranking site launched

    A newly formed website umbrella body, Website Association of South Africa (WASA), has launched a brand-new web metrics and rankings system for the country. So far it consists of 97 sites and about 20 publishers. At first glance, WASA's stats appear to be overwhelmingly taken from the Online Publishers Association (OPA) Nielsen//Netratings rankings and a few other sites in the country, namely MyAdsl and Bidorbuy, who are using Google Analytics. Google...

  • SA sites caught up in Google PageRank 'carnage'

    About a month ago, Google's latest pagerank updates saw a number of major international news sites, A-list bloggers and local sites have their rankings slashed. There was speculation in the international blogosphere that Google's move had to do with the legitimate practice of sites selling paid links, however this is unconfirmed as Google has yet to comment on the move. Pagerank is the formula Google uses to determine the order in which search...

  • South African journalists take to blogs

    Chaos broke out on the South African blogosphere recently, and it was all caused by a journalist. Columnist David Bullard devoted not one, but two Sunday Times columns to hurling insults at bloggers, calling them “scrofulous nerds”, “narcissists”, and “wackos” whose blog sites are the “air guitars” of journalism. The affair was rather melodramatically dubbed “Bullardgate” by the blogosphere which reacted terribly seriously to Bullard’s baiting words by calling for his head. The ironic...

  • Google slammed, Google praised at newspaper conference

    Eamonn Byrne from the World Association of newspapers asked the panel at the last session of this congress: Is partnering with a search engine a good idea? The media industry have two main issues with Google. (1) They believe that Google is unfairly using and profiting off publisher's content. Hence the arrival of the Automated Content Access Protocol (ACAP), which I personally think will eventually be a mechanism for publishers to extract revenue...

  • The media should take note of bloggers

    It's been easy for some to dismiss the blogosphere as a fringe publishing phenomenon. Publishers, who have had a monopoly on mainstream publishing since the invention of the printing press, don't react terribly well to competition – especially competition they can’t really get a handle on. In the wood-panelled offices on the 78th floor, you can hear the gruff voice of the media baron: Media baron: "Who is this blogosphere? Can we sue him?" Jones:...

  • Linklove: what big media can learn from bloggers

    The fundamental art of linking is something online media could learn from the blogosphere.... Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media...

  • Online ads: What’s working?

    Online advertising as we know it is crude. But it is entering a new era of sophistication.... The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis? Publishers slap up an insurance ad on a homepage in the hope they will get the industry average 0,3% click-through rate or more. If they achieve that click-through rate, everyone is happy. But...

  • Decline of the homepage

    Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage? Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s essentially a backdoor into your website. Search engines aren’t the only ones to blame. Bloggers generally link directly to the articles they are...

  • Online ‘permanence’

    Imagine a world where you could actively sell advertising on archived content. Well, it’s here Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely...

  • It’s about branding, stupid

    Online advertising is not only about clicks, leads and acquisitions… branding is important too.... There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should...

  • Why can’t we all just get along?

    The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet. This changing mediascape is often incorrectly portrayed as a battlefield, with two main skirmishes on the go. In the first “battle”, the soldiers have grown weary or just rather bored. This battle involves traditional media (newspapers, radio, TV) versus online media. The reason why...