On January 20, 2025, during President Donald Trump’s inauguration festivities at Washington D.C.’s Capital One Arena, Elon Musk made a hand gesture that ignited…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…