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All posts tagged "Social Media ROI"

  • Five tools for measuring social media ROI

    Quantifying the Return on Investment (ROI) of a company's social media campaign has been every marketer's bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as a marketer’s solution for tracking success in 2011. Essentially defining the metrics by which business interacts with relevant stakeholders in a precise and...

  • 10 social media myths that undermine business strategies

    Social media is a new field for many for marketers, entrepreneurs and business managers. Any sensible marketer knows that ignoring social media is not an option. It is necessary to understand that social media has become another battleground for consumers. Eric Rice exposes the following 10 myths which should quickly lift the “veil of mystery” surrounding social media. Myth 1: “Social marketing is great because it’s free.” Even if you don’t spent money,...