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All posts tagged "web 2.0"

  • From UseNet to Google+: A brief history of social networking

    While Facebook shares seem as volatile as anything, one is left questioning how valuable social networking really is. As the poet and philosopher George Santayana once said, "those who cannot remember the past are condemned to repeat it." I think its time that we take a good look back at how social networking has developed on the internet since the days of yore. Email, IM and the UseNet Many people think that social networking is what defines web 2.0, but in reality the entire internet has been designed as a social network, facilitating connections and communications between people and allowing them...

  • ORM: It’s non-negotiable

    As any successful company will tell you, building a good reputation is not an easy process and it usually takes years of hard work to get it done. With the explosion of Web 2.0 in the last couple of years, many companies are focusing on social media experts (brand ambassadors) and trusted PR agencies to build them a positive online reputation around their products, services, and their brand. Everyone that has access to the online universe can be a "citizen journalist" and has the ability to share anything with the community on their social web channels. A negative comment, review,...

  • 9 examples of crowdsourcing, before ‘crowdsourcing’ existed

    Crowdsourcing is the new black. Everyone's doing it. Iceland is crowdsourcing its new constitution. Microsoft is crowdsourcing aspects of Windows 8. All this hype must mean it's a new thing right? Surely it has to be a product of the web 2.0 or social media era? This is a popular view. The term itself only goes as far back as 2006 when it was coined by Jeff Howe in a Wired Magazine article entitled "The Rise of Crowdsourcing". However, if you think about the most basic definition of the term, this web-centric view starts to make a little less sense....

  • Ignore the URL at your peril

    In the online world, the URL is ever-present. It is the digital home of businesses large and small, the currency of social exchange, the thread on which the hyperlinked web exists. There can be few more important building blocks to the internet as we know it, but all too often the humble URL has been abused or even downright ignored as technologies have pushed their way to the limelight. The URL has a long history. As with most the building blocks of the internet, the specification for a URL can be found online in form of RFC 1738, a technical...

  • What’s next for group buying

    South African consumers, following the lead of Europe and North America, have recently discovered the international retail trend called “group buying”. Over the past year, ambitious entrepreneurs and even established media brands have launched websites offering daily deals that are only triggered once a minimum number of people express an interest in them. Group Buying 2.0 As industries in the early stages of their lifecycles, mobile and social media technologies need to be much more integrated into the offering before group buying becomes a mainstream activity. Fortunately, with relatively high cellphone use and Facebook penetration in South...

  • Twitter’s promoted products begin to deliver results

    Twitter is finally beginning to grow into its advertising-based revenue model in the long, convoluted journey to monetisation. The company launched "Promoted Tweets" back in April and they've slowly started percolating through the Twitter ecosystem. Finally it seems that the paid-for tweets model is maturing into a healthy and robust revenue stream for the micro-blogging site which has just been valued at US$3.7-billion. At last month's Web 2.0 Summit in San Francisco, Twitter co-founder Ev Williams described the model as doing "better than we'd expected", but more importantly, that "the math looks good". Twitter's promoted suite of products is three-pronged,...

  • Global internet trends you should know: From the Meeker Files

    "Queen of the Net" and acclaimed web analyst Mary Meeker delivered one of her landmark presentations on worldwide internet trends at a recent Web 2.0 Summit in San Francisco. When Meeker speaks, people listen. They listen very carefully. Meeker has become famous for her incisive presentations on the state of the internet, bringing it all together in a way that makes sense. In "Ten Questions Internet Execs Should Ask & Answer", Meeker touches on the state of the web worldwide and how the net is evolving, analysing how the global internet order is changing with some new emerging market challengers....

  • Web technologies: Separating reality from hype

    Got this interesting graph from Gartner, which puts it all in perspective. (Via Techcrunch).

  • Reality check: Web 2.0 & blogging just 'digital narcissism'?

    Here is a bit of a reality check on the web 2.0 frenzy. I've always thought the hype around web 2.0 reminded me a bit of the hype around the early dot.com days -- which I, by the way, was very much a part of. It's the reason why I am so revenue-driven when it comes to creating web projects these days. At the back of my mind, it has been worrying me,...

  • Scoop: New "Web 2.0" recruitment site launches in South Africa

    Here's a scoop for ya. I've just been alerted to what looks like a new and pretty serious "Web 2.0" entrant in the South African web market. www.employmint.co.za, the site owner claims, is a web 2.0 recruitment site "packed full of all the Web 2.0 goodness you can think of including mashups with Microsoft Virtual Earth, user generated content, AJAX / Atlas interface and more...". The way it works is quite novel....

  • Web 2.0 a Poo Sandwich?

    net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest of the day. Critics have dismissed the term as the latest meaningless, hyperbolic obfuscation to hit the...