The Bookmarks Awards strike gold, although few golds awarded

The fourth rendition of South Africa’s digital awards, the largest and most glamorous yet, awarded just eight golds, more than 35 silvers and many bronzes out of 52 categories, judged across a variety of digital media disciplines.

The Bookmarks is an event that recognises innovation in digital media and internet-based work for both agencies and online publishers. It was a lively, energetic, well-organised and noisy affair hosted by 5FM DJ Anele Mdoda and well-known technology columnist Simon Dingle.

Across the various categories the gold winners, all agencies, were Ogilvy Interactive (three golds), Social Code, DigiVox, Synergize Online, Quirk, and Gloo Digital Design/Pixel Project.

Best agency was awarded to the Cape Town-based Quirk and best publishing house went to 24.com, which publishes News24, the largest news site in the country. Jason Xenopoulos, who was instrumental in creating the relatively new Native from three smaller agencies about two years ago, scooped the “Best Individual Contribution to South African Digital Media & Marketing”.

Surprisingly there were no gold awards in the online publisher category, with 24.com and Avusa picking up multiple silvers and bronzes. The mobile site category was dominated Ogilvy Interactive, DSTV Online and Prezence Digital.

In the “Product: Advertising & Search”, four golds awards were handed out to agencies Ogilvy Interactive, Social Code, DigiVox and Synergize Online. No golds were handed out for social media campaigns, although six silvers and a variety of bronze awards were secured by various agencies.

No gold awards were handed out for product and software creations by publishers and agencies, with agency Native picking up an award for its Content Management System (“NativeOS”) and a variety of silver and bronze awards for iPhone and tablet apps largely going to Media24/Naspers-owned companies.

Editorial awards were picked up by Media24, Mail & Guardian, Studio 83, New Media Publishing, Avusa Media LIVE and the Daily Maverick. The Graphic design and technology innovation awards were largely shared between Loerie winner HelloComputer, Trigger/Isobar and Gloo Digital Design.

“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.

The Bookmarks, a Digital Media and Marketing Association initiative, is judged by local and international industry figureheads from both the digital publishing and advertising disciplines.

Bookmarks 2011 award winners

CLUSTER – PRODUCT

Product: websites/microsites/mobisites
Category: Publisher
Bronze winners:
YourParenting.co.za	Media24
TimesLIVE	Avusa Media LIVE
Channel24	24.com
Silver winners:
DSTV.com	DStv Online
Food24	24.com
News24	24.com
Health24	24.com
Category: Specialist Publisher
Bronze winners:
Big Brother Amplified	DStv Online
Silver winners:
BandwidthBlog.com	BandwidthBlog
Visi.co.za	New Media
Category: Microsite
Bronze winners:
Vodacom Powergram	HelloComputer
Silver winners:
VW Polo GTI Date Drive Campaign	Ogilvy Interactive Cape Town
BP Ultimate Ride 2	HelloComputer
Category: Mobile Site – Retail
Bronze winners:
Computicket.mobi	Prezence Digital
Silver winners:
Sterkinekor.mobi	Prezence Digital
Category: Mobile Site – Brand/Company Identity
Silver winners:
SAB Carling Black Label – Be The Coach Campaign	Ogilvy Interactive Cape Town
Category: Mobile Site – Publisher
Bronze winners:
SoccerLaduma.mobi	Prezence Digital
mobi.SuperSport.com	DStv Online
m.news24.com	24.com
Product: advertising & search
Category: Display Advertising
Bronze winners:
Vodafone EA Games 'Pacman"	HelloComputer
BMW Fastpost	Gloo Digital Design
Vodafone EA Games "Need for speed"	HelloComputer
Gold winners:
VW Golf R Campaign	Ogilvy Interactive Cape Town
Category: Mobile Display Advertising
Bronze winners:
Levi Go Forth	AdVine/OMG Digital
Category: Paid Search Campaign
Bronze winners:
College Campus Students for Success	Acceleration
Silver winners:
Hyundai New Cars	Social Code
Gold winners:
ORMS Direct	Social Code
BMW Search	DigiVOX
Category: Organic Search Campaign
Gold winners:
Cash Crusaders	Synergize Online
Product: Email Marketing
Category: Email Campaign
Silver winners:
Countdown Sale	HomeChoice
Gold winners:
Capitec Bank Infographic Newsletter	Quirk
Category: Email Publication
Silver winners:
First Thing Newsletter	The Daily Maverick
Product: Community and PR
Category: Social Media Category
Bronze winners:
Amarula Greatest Sunsets	Liquorice
Appletiser	NATIVE
Savanna: lemon lovin'	Quirk
Silver winners:
Vodacom	Cerebra Communications SA
Category: Social Media Campaign
Bronze winners:
VW Polo GTI Date Drive Campaign	Ogilvy Interactive Cape Town
Chivas: Time to Lead Facebook campaign	HelloComputer
Exclusive Books FlashmobFireSale Campaign	World Wide Creative
Trudon 1O118	PopiMedia Innovations
Silver winners:
Kulula.com 1O Year Birthday	Society/Mnemonic/King James
Vodacom Durban July RFID	iLogic
Hunters Facebook Refresh	NATIVE/14O BBDO
Plascon Art from Mess	Society/Mnemonic
Mr. Delivery – Fire the Chef	M&C Saatchi Abel
Category: Mobile Community
Bronze winners:
Virgin Mobile Finish the Story	World Wide Creative
SoccerLaduma.mobi	Prezence Digital
Category: Blog
Silver winners:
Samsung Blog	Cerebra Communications SA
Product: Applications & Tools
Category: Browser – based software
Bronze winners:
pMailer	Prefix Technologies
NATIVE OS	NATIVE
Category: Handheld/Phone
Silver winners:
News24	24.com
Category: Tablet
Bronze winners:
MWEB Business Info Bank	Troika/CLARITY
Silver winners:
ABC van Diere	TouchLab
SuperSport.com for iPad	DStv Online
Product: Games
Category: Games
Bronze winners:
BP Ultimate Ride 2	HelloComputer
VW Golf R Campaign	Ogilvy Interactive Cape Town
Product: Online Video/Audio
Category: Online Video
Bronze winners:
VW Polo GTI Date Drive Campaign	Ogilvy Interactive Cape Town
Drive Dry – Thunda.com	Gloo Digital Design/Fox P2
Silver winners:
Mercedes Benz Test Drive	14O BBDO
Liqui-Fruit Summer Meltdown Campaign	Liquorice
Category: Pod/Videocasts
Bronze winners:
ZANEWS	BothWorlds
Silver winners:
Quirk Education Videos	QUIRK
Product: Integrated/Mixed Media
Category: Integrated Digital Marketing/Campaigns
Bronze winners:
BP Ultimate Ride 2	HelloComputer
BP Ultimate Score	HelloComputer
HiLux Man Up Challenge	Mesh Interactive
Silver winners:
5 Gum Launch	Tribal DDB
Gold winners:
SAB Carling Black Label – Be the Coach Campaign	Ogilvy Interactive Cape Town
VW Polo GTI Date Drive Campaign	Ogilvy Interactive Cape Town
Category: Multi-platform Publisher
Bronze winners:
News24	24.com
Silver winners:
Big Brother Amplified	DStv Online

CLUSTER: CRAFT

Category: Editorial [media – news, magazines, radio and tv stations/networks]
Bronze winners:
Sarie.com	Media24
ANCYL Special Report	Mail & Guardian
Seven Deadly Sins	Studio 83
TASTE website	New Media
Sowetan LIVE	Avusa Media LIVE
Silver winners:
Daily Maverick	The Daily Maverick
ZANEWS	BothWorlds
Category: Interface, Interaction, Navigation
Silver winners:
The Musica Flo Browser	HelloComputer
Category: Graphic Design, Illustration, Animation
Bronze winners:
Android Characters	Trigger/Isobar
Silver winners:
BP Ultimate Score	HelloComputer
The Musica Flo Browser	HelloComputer
Kruger Gold Rush	Gloo Digital Design
Category: Tech Innovation
Bronze winners:
BP Ultimate Ride 2	HelloComputer
The Musica Flo Browser	HelloComputer
Gold winners:
indaba Touch Table	Gloo Digital Design/Pixel Project

CLUSTER: INDIVIDUAL AND TEAM
AWARDS

Category: Best Digital Editorial Individual
Stephen Grootes	The Daily Maverick
Category: Best Creative Director
Simon Spreckley	HelloComputer
Category: Best Media Planner
Andre Britz	Quirk
Category: Best Social Media Marketer
Melissa Attree	Melissa Attree
Category: Best Copywriter/Content Writer
Sarah Manners	Quirk
Category: Best Intern/Student
YannickPian/Tanya de Jongh/Martin Magmer – The Loft	The Red & Yellow School

CLUSTER: ACHIEVEMENTS AND
SPECIAL HONOURS

Best Agency:
Quirk
Best Publishing House
24.com
Best Individual Contribution to South African Digital Media & Marketing
Jason Xenopoulos
Best in Show
Capitec Bank Infographic Newsletter	Quirk