So, you’re in the mobile advertising game, but things are starting to seem a bit crowded in the countries you operate in now. Where should you set your sights next?
As it turns out, the answer might be to head East young man (or woman), but not too far East.
The study is based on a survey the company conducted across seven countries in the region (UAE, Saudi, Qatar, Kuwait, Bahrain, Oman and Egypt) and analyses the average person’s mobile internet consumption habits and their attitude towards e-commerce in the region.
According to Ashwin Salian, Co-founder and Director of Plus7, “The study shows that consumers usually look for information on the mobile web via sites and applications before they make any product or service purchases. We believe that this is a key indicator of why consumer brands must reconsider the way they market their brands.”
The study also found that:
That the middle-eastern mobile market looks so promising is less surprising when you take into account other statistic such as the fact that Arabic is the fastest growing language on Twitter.
Although mobile advertising is still in its infancy in the region Sagar Shetty, Co-founder and Director of Plus7 reckons that the “adoption of smartphones, 3G networks and data plans provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers and apps. As usage increases, mobile advertising will play a key role in the development of the mobile ecosystem”.