More ‘social television’ in China: Sina is launching a web tv service today

email article email article print article print article tip @techmeme

sina web tv

Chinese online media giant Sina is set to expand the amount of multimedia content on its popular micro-blogging platform today with the launch of its own social television service. A deal with BesTV New Media will give Sina Weibo’s 300 million users more reason to stay on the country’s most popular social network.

According to Bloomberg, the web tv service will be launched today in Shanghai and will hopefully bolster Sina’s social media efforts against competitors like Tencent.

Mao Taotao, a public relations manager for the company’s Beijing branch, confirmed the reports, but other details are still scarce at this stage. Tech In Asianotes that the lack of a hardware partner suggests that Sina is not looking to enter the Smart TV game at the moment. BesTV is an award winning division of the state-owned Shanghai Media Group concerned with digital operations in areas like Mobile TV and IPTV. Their expertise, coupled with Sina Weibo’s substantial user base, could make this new venture a serious competitor in China’s online video industry which is currently dominated by sites like Youku.

Sina Weibo may be a substantial player in the Chinese social media space, but it has come under fire recently for its new user policy which effectively censors free speech. Users’ accounts can be deleted if they post information which “spreads rumors, disrupts social order, and destroys societal stability” — just one of the regulations introduced in order to continue to operate under the Chinese government’s online laws (which the new service will be required to comply with).

email article email article print article print article

Related Articles on the Web

Most popular articles

Topics for this article


Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Data woes? Here are 6 data saving tips for your smartphone

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Emerging Markets, News

Digg pulls a Myspace, sells for $500 000

Read More »