It seems Marissa Mayer just can’t leave her Googler days behind her. The company announced this week that it is teaming up with Google to bring contextual advertising to its millions of users. According to the blog post by Yahoo! the agreement isn’t exclusive and allows the company to partner with other ad networks.
“We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”
According to Yahoo!, users will not see any noticeable differences in how or where ads appear.
“By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful,” says Yahoo.
Last year the two companies were reportedly in the final stages of inking a deal that would have had Yahoo! handing over its ad serving operations for all of its lower-priced ads directly to Google.
The companies seems to have abandoned that idea since Mayer took over.
This partnership makes perfect sense as during an interview at the World Economic Forum, Mayer said that she preferred working with big companies, like Google, Apple and Facebook.
“We are able to work with some of these players, who have a lot of strength, in order to really bolster our user experiences that we offer on the Yahoo site,” Mayer said.
As part of Mayer’s plans to turn the ailing internet giant around, she is hoping to get users to spend more time on its top sites.
Since joining the company late last year, Mayer has revamped Flickr, acquired mobile app startup Stamped and set a course to hire engineers with expertise in smartphones and tablets.