Instagram increases video length to 60 seconds on iOS, Android

Instagram wants its users to post more videos, a trend that its parent company Facebook, has been focusing on lately. To enable this, the platform has increased the running time for videos, from 15 seconds to 60 seconds, both for Android and iOS.

Video consumption on mobile has been seeing a growth spurt recently, with platforms like YouTube experiencing spikes in mobile and tablet consumption. In 2014, the platform revealed that about 50% of its views on YouTube now come from mobile phones and tablets, a 40% growth from the year before, 2013.

iOS users will also be able to make videos from of multiple clips within their camera roll.

“We want to bring you fun, flexible and creative ways to create and watch video on Instagram,” the company said in a blog post.

The platform also suggests that longer videos will allow users to see more from their favourite Instagram accounts. For advertisers, the change does not mean much, as they were already able to post videos up to a minute long.

Read more: ‘Turn On Notifications’ posts flood Instagram ahead of timeline revamp

Instagram has been in the news lately, but not for good reasons. Its new algorithm photo stream has angered a lot of its users, from the common user to the likes of Kylie Jenner and Cindy Crawford.

Late last year, Instagram announced that its community had grown to more than 400 million users with more than 80 million photos per day shared on the platform.