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Catherine Murray: Columnist
Catherine is currently the Senior Account Manager at Creative Spark Interactive in Cape Town, where she is attempting to whip everyone into shape at breakneck speed. Prior to this she was Head of Online at Atalink Ltd, a specialist publishing company based in Central London for 5 years, where she managed the development of news and feature based websites and other online projects, aimed at the business, IT and finance sectors in the UK, mostly using open source development platforms. She majored in Journalism & Media Studies and Political Science at Rhodes University, specialising first in television, then online and multimedia production at the New Media Lab. After completing her degree she packed her rucksack and caught a flight to Colorado where she spent 5 months flying down mountains on a snowboard. She then moved to London to set up a base for travelling the world and building her career in online media. She is absolutely passionate about South Africa and technology in emerging markets. She is also a budding photographer, and loves mountain biking, sushi, coffee, travelling, sunshine, swimming in the sea, climbing mountains and escaping to the bush.
Building an ecommerce business in Africa is a markedly different process from other, more developed parts of the world as well as other emerging markets. The business models, operations and marketing solutions that work for Amazon, for example, probably won’t work in Africa which is evolving very differently in terms of infrastructure and economic growth.
Sim Shagaya, founder and chief executive of DealDey and Konga in Nigeria, has first hand experience building a successful ecommerce business model in a country with ...
“Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction” -- Albert Einstein
Simplicity is at the core of great digital user experience, whether you’re building a website, app or any other digital marketing campaign. Making sure your user’s experience is slick, smooth and, most importantly, gives them the information they want quickly and easily, will determine the success or failure of ...
We’ve already brought you our pick of historic Olympic moments that will make you cringe and cry, now here are some great Olympic advertising moments that will inspire and excite you instead.
Olympic rules regarding sponsorships and brand associations with the event are very strict, so the official sponsors have, by and large, produced the best campaigns we've seen and you’ll probably see a lot more of them in the coming weeks all over the world. A few cheeky competitors have ...
The highs and lows of the past year, as experienced by the Twitterverse.
Worldwide Events & News
Mubarak's resignation (#cairo #mubarak #egypt #jan25)
After eighteen days of protests in Egypt and pleas on various social media platforms, Egyptian President Hosni Mubarak stepped down in February this year generating buzz worldwide, particularly with regard to the role of social media in the protests Following the detention of Egyptian online activist Wael Ghonim #Jan25 also became a rallying point for those supporting his ideals.
Libyan uprisings ...
The technology space is particularly notable for the amount of entrepreneurial activity it attracts. The word "startup" has become almost synonymous with the tech and online space and there are thousands of entrepreneurs that run small and large companies that are carving out niches for themselves.
The high amount of entrepreneurial activity in the tech sector may be explained by the fact that the costs of starting an online business are low. You don't need a factory or heavy-lifting equipment to ...
Ecommerce is on the rise around the globe at a rapid pace, driven by the huge successes of online retailers in the US and Europe, such as Amazon.com which has scaled up exponentially in recent years.
It may come as a surprise, but the most successful ecommerce market place is actually in the Far East, South Korea to be precise, where the government and private sector are pushing for affordable broadband access, stimulating trust, upscaling, and using cutting edge technology. ...
It’s World Tuberculosis Day today, 24 March 2011 and Lancet Laboratories in South Africa has launched a Twitter campaign to help raise awareness about the disease by motivating Twitter fans to use the hashtag #WorldTBDay in their tweets.
The online campaign moves beyond the usual poster and leaflet health-education campaign and is intended to help start a conversation about TB, between ordinary South Africans, by targeting key members of the South African Twitter community, the organisation said.
The campaign is motivating Twitter ...
Video provides a powerful tool for any business to promote its products and services. YouTube, however, is particularly useful for small businesses as it is free, easy to use, and reaches a mass market audience.
The concept of filming, editing and uploading video can be very intimidating for someone with no experience with the medium, but creating video for YouTube is not as difficult as you might think and there are plenty of user-friendly tools and tips out there to help ...
Media giant Warner Brothers announced this week that it has partnered with Facebook to test whether the social network’s 600+ million users would be willing to pay to stream movies directly through the site.
Warner Bros. has started the trial with the smash hit 2008 Batman movie, The Dark Knight, directed by Christopher Nolan, and starring Christian Bale and the late Heath Ledger. The movie is available for rent from the movie’s Facebook fan page using Facebook’s virtual currency (in the ...
Radiohead made a surprise announcement this week that its new album "The King of Limbs" will be available for digital download on its website from Saturday 19 February.
A message posted on the Oxford band’s website detailed how fans can purchase the eighth studio album, again produced and self-released independently of any major record label and with no corresponding iTunes launch. The band has called The King of Limbs the “world’s first newspaper album” (perhaps paying homage to a noticeable victim ...