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Christopher Mills is an experienced SEO professional and Digital Marketer whose love for the web began at the age of 10. Since then, Chris has worked at a number of leading agencies within Cape Town. When he isn't hard at work devising SEO strategies, Chris can be found at iMod.co.za - his SA Blog Awards winning Cape Town blog. Most commonly asked question, "Do you ever sleep?".

• The increasing importance of social signals in search

  Before a few months ago, search engine optimisation seemed rather cut and dry. Google, for the most part, used a combination of factors to determine where a website should rank. One such factor was links. Each link to a website carried a value and this value added value to the website being linked to. One might say that the more links to a website, the higher the website would rank. For the most part this was accurate, assuming that the ...

• How to tell if your site should be concentrating on search or social

  Every day I'm asked the same questions. Do I need a Facebook page? Do I need a Twitter account? Do I need some kung-fu search engine optimisation skills? There is an ongoing misunderstanding around what it takes to get more traffic to your website, or let's say, more targeted traffic to your website, through the search engines. If your company sells fly fishing rods and you would like to become more visible in Google, then there are ways to ...