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Dylan Kohlstädt is the founder and Account Director of Shift ONE: outsource marketing for entrepreneurs. Dylan is an online marketing specialist who is passionate about the user’s experience and about helping entrepreneurs and start ups succeed.
Dylan has 10 years marketing management experience in insurance, financial and property industries plus six years hands-on experience in online marketing involving web, mobile, SEO, CRM and Social Marketing and is considered a subject matter expert on all things digital.She has extensive local and international experience (South Africa, UK and Australia), has managed global and national brands and is experienced in managing multiple product ranges in multiple languages and countries.Dylan also has an MBA through UNISA SBL.
Everybody seems to be an expert when it comes to web design.If you are tasked with maintaining or redesigning your website, then be warned: everyone will have an opinion, and most will insist that their opinion is correct. Most people tend to think that the way they use a website, is the way all people use it. I think it’s human nature to think that way. Someone once said that there are as many opinions in a room as there ...