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Recognized as a leader in brand engagement, Gavin has spent his career building and leading cutting-edge digital and technology efforts in the marketing and advertising industries.An accomplished entrepreneur, Gavin has been involved in a number of technology startups and was awarded the Shell Livewire “Irish Young Entrepreneur of the Year” in 2009.Today Gavin is based in Dubai. As “Head of Retail Technology” for JWT MEA (Middle East Africa), his responsibilities include managing the companies’ innovation strategy and aligning technology with the agency creative process. Working with global brands such as Heineken, Nestle, Nike and Nokia, JWT today is creating digital solutions with a number of cutting edge technologies

• The future role of digital media and technology in retail

  Digital is fusing into our daily lives more and more. As a concept, it will soon disappear in a future where we reminisce about the good old days of offline and online.This fusion is already underway. The mobile evolution continues to provide increasing interaction with richer digital content. While enabling technologies (like NFC) let us to go one-step further and interact with real word objects. These new interactions are fueling not just a mobile, but also a digital revolution.As this ...