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All posts by Ivan Serrano

Ivan Serrano
Ivan Serrano is an info graphic designer from San Jose, California. He specializes in writing about business, technology and social media. Ivan spends most of his off hours either practicing his passion/hobby, photography, or reading up on or watching sports. He is an avid San Jose Sharks fan, God help him, and a huge San Francisco 49ers fan. He cannot sit still waiting for the football and hockey seasons to begin.
  • Here’s what you need to know about becoming an Instaguru [Infographic]

    In the wake, first of Myspace, and then Facebook and Twitter, popularity to create an online space for one’s self, opinions, or company began to rise. People began posting photos and updating statuses – what they were doing, what they wanted, and companies found an almost direct highway into their targeted clients’ minds. Brands began creating sites and advertising less from billboards or train banners, and instead moved the markets online. And the emphasis, slowly, became less about what hot new deals were selling and more about the content the company had to offer. But with the rise of...