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All posts by Jeremy Daniel

Jeremy Daniel
Jeremy Daniel is an online media specialist, as well as an author and musician. He runs Bassline Media & Content Marketing, writes songs as part of The Touch and is the author of My Forever Friend, published by Tafelberg NB. Jeremy was also an early editor of Memeburn.com.
  • Your smartphone is about to get a whole lot smarter, thanks to its sensors

    While you may think that your smartphone has peaked in terms of the amount of data that it can provide about your life, you would be mistaken. The staggering power of the sensors and processors that we carry around with us every day mean that we will continue to harvest more and more data in an attempt to make our lives more automated, more manageable. Modern smartphones produce up to 1GB of sensor data every hour. And we’re only just beginning to tap into it. German startup predict.io is at the forefront of attempts to harness that data. The...

  • Geeks: are you ready for the return of Silicon Valley this weekend?

    There is a slight chance that you thought the big tech news of the week was the impending sale of Yahoo, or the pivot by Intel towards cloud computing, maybe even the news that bio-tech startup Theranos was facing a federal shutdown of its labs for two years. But you would be wrong. The big news of the week has to be the impending return of beloved startup TV series, Silicon Valley, premieres on HBO on Sunday 24 April. Naturally, it’s not going to be on any local channels right off the bat (or ever) but we know that...

  • YouTube vs TV: the battle lines for advertisers are being re-drawn

    Spare a thought for today’s TV executives. Not too long ago they were the kings of all they surveyed, smiling sympathetically at their struggling music and film counterparts who were being destroyed by the internet, while confident that their business model would stand the test of time. Apparently those days are over. Today, they are forced to listen as Google’s top-ranking European executive delivers a blistering attack claiming that YouTube advertising is far more effective than television, and suggesting that advertisers spend (many) more of their dollars on YouTube. In a report entitled ‘The (Entertainment) Revolution will not...

  • Snapchat hits a tipping point as most popular social network for teens

    This week, a significant tipping point was reached in the battleground that is social media with the news that upstart network Snapchat is now ‘the most important social network amongst us teens’, narrowly beating out Instagram for the title. It is indeed a narrow margin, 28% of teens polled for Snapchat while 27% preferred Instagram. But the title now sits with Snapchat and the arc of the curve indicates that it is only going to be extending its lead in the coming months and years. According to Business Insider, “the app increased its popularity among teens by 9 percentage...

  • Marketing in Africa: a fresh set of insights from Ogilvy & Mather

    Marketing in sub-Saharan Africa is a complex and difficult skill to master. Digital is seen as the next great opportunity to tap into this burgeoning market, and companies have been throwing their weight behind innovative online campaigns for a while now, with varying degrees of success. Hannah Law, a VP at Ogilvy & Mather in New York, spent a few months in Africa last year trying to get a clear picture of branding in emerging markets and what the trends are. Her insights are a useful reminder of what’s important when driving campaigns in Africa and how dangerous it...

  • Google updates its analytics suite for more insight, less data

    If you’ve only just gotten your head around what you need and don’t need from your Google Analytics dashboard (OK so maybe it’s just me), then it’s time to put your thinking cap back on again. The Wall Street Journal reports that “Google unveiled a new suite of marketing analytics and data products on Tuesday, called the Google Analytics 360 Suite.” The update from the search giant is designed to keep the company’s products in line with the more modern ‘cloud-based’ offerings from companies like Adobe, Salesforce and IBM. The suite comprises six separate tools, some brand new and some...

  • What you need to know about 2016’s biggest tech trends

    Every year we see players in the business, technology and media space vying to outdo each other in predicting the digital trends that are likely to hold sway in the coming year. One of the best collections is put together by the online business publication Business Insider, which performs months of research and deep investigations before putting together a sober and realistic prediction for the year. Its latest list has just been released, and you can download it right here. But if you’re stressed for time and patience, we’ve gone to the trouble of digging out the gems for you....

  • Tech visionary Sean Parker talks Uber, the problems at Twitter and where he’s heading next

    Sean Parker’s part in the evolution of today’s digital world can hardly be underestimated. From his early career where he lit a fire under the traditional music industry with the launch of Napster, to his early, critical involvement with Facebook, Parker has his figure on the pulse of the tools which have shaped our modern age and when he talks, it’s always worth a listen. One of his latest ventures is called The Screening Room and, according to entertainment bible Variety, it’s a company which “offers secure anti-piracy technology that will offer new releases in the home on the same...

  • Dynamic line-up of films and workshops at the Cape Town International Animation Festival

    The fifth annual Cape Town International Animation Festival kicks off this weekend at the River Club in Observatory, running from 18 to 21 February and showcasing some of the best animation talent on the planet, including Oscar nominees and the African premiere of Stick Man, adapted from world-renowned children’s author Julia Donaldson. The festival is curated by Animation SA and will also include an exciting range of workshops with global industry leaders around topics such as animation, scriptwriting and production. Take a look at the programme right here to see where and when the events are taking place. Undoubtedly,...

  • Facebook looks to breathe new life into events with innovative ride-sharing features

    One of Facebook’s most underused and disappointing features, the Events function, might be getting a makeover that will bring it a whole new lease of life and possibly even set it up as a competitor to Uber. That’s the news from tech blog Business Insider, who did some cunning detective work and spotted some patent drawings which seem to indicate that Events were in for an overhaul. As you’ll notice in the attached drawing, the Events page will feature a drop down menu where you can indicate whether you are going, going and driving or going but not driving....

  • GoPro and Periscope integrate and extreme sports fans are now in heaven

    So you thought that things couldn’t get more intense than watching GoPro footage of a base jumper soaring through canyons before landing in the snow? Turns out you were wrong. Soon, you can watch it live as well, with all the added tension of a live unfolding drama. In a mouth-watering move, live-streaming app Periscope and action-camera maker GoPro have announced a partnership which means that GoPro users “can now broadcast their daring adventures live through Twitter’s Periscope app, opening the door to a whole new dimension of real-time video sharing”, according to the Guardian newspaper. This collaboration...

  • Apple raises the price of apps in seven territories, including South Africa

    Have you already adjusted your budget for the year ahead to include your new Netflix subscription and the ever-rising price of a loaf of bread? If so, then there’s one more thing you need to tick upwards – Apple just announced an increase in the cost of apps on its App Store for seven territories, including South Africa. Tech blog The Next Web reports that “following fluctuations in exchange rates, Apple has informed developers today that it’s planning to change the App Store pricing in a number of countries within the next 72 hours.” The territories affected by the price...

  • Uber reveals the next phase in its quest for global domination — and it’s pretty damn cool

    The scale of Uber’s ambitions became a little clearer this week as the company announced a new feature “Trip Experiences” for users who are riding in an Uber. According to tech blog The Verge, Trip Experiences “will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips.” What does this mean? Essentially, customers in the backseat of an Uber become a captive audience during their ride. If they are looking for entertainment, they can be served some music, or some short viral videos; on a way to a meeting they can receive...

  • Anonymous vs ISIS: the war is now truly underway

    Last week on Memeburn we reported to you that shadowy internet collective Anonymous had declared cyber-war on terrorist group ISIS following the horrific Paris attacks. Writing on its blog, Anonymous announced #OpParis, "an operation that’s focused in identifying the perpetrators of the Paris Terror Attacks, collecting intel from all who have involvement of the said tragedy, dig out the roots of the terrorist organization called ISIL, and finally getting our foothold in the battle against terrorism." A week later and it’s safe to say that the war is now truly underway and like most wars, it’s already getting messy. The...

  • Internet, be prepared to be broken again: here comes Adele’s second single ‘When We Were Young’

    Although Adele’s new album 25 is still a few days away from launching, she’s teased out the second single today. It’s called When We Were Young and the version now hitting the interwebs is recorded “Live at the Church”’. The video sees Adele relaxed and in total control, performing with the band and ending with her delightful sense of laid-back, self-deprecating humour. The song was written with Canadian musician Tobias Jesso Jr, a former bassist for the band The Sessions, who released his first solo album Goon this year. He’s a relative newcomer and not a well established writer but...