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Jeremy Daniel was the editor of www.memeburn.com, and a firm believer in the transformative power of mobile technology for emerging markets. Jeremy has written across various media platforms for the last 10 years, from television to advertising to print before making the permanent cultural leap into online journalism.
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The whirring gears of change in social media only got louder and more overwhelming in 2012. Every time you went retro and reached for a paper novel or (heaven forbid) an actual newspaper, you were punished with a bewildering new set of circumstances and do’s and don’ts with regard to your social media landscape.With the scars and successes of 2012 freshly behind us, let’s bravely look to the future with a set of social media resolutions for 2013.1. ...
Something special happened on the tech scene recently. A well-respected company publicly admitted that its flagship project was no longer working right and discontinued it. German task management startup 6Wunderkinder announced that it would no longer be pursuing the development of its project management app, Wunderkit, choosing instead to focus on its list management app Wunderlist which has succeeded beyond its wildest dreams.It’s not a particularly unusual story but the way that it was handled was both graceful and ...
Virality. It’s the new holy grail, the mecca of marketing. Everyone wants it but nobody knows how to get it. It just happens: it’s a matter of luck. Or is it? With YouTube becoming such an overwhelming force for marketing, with 800-million unique users every month, it’s no surprise that whole schools of thought are developing around how to tap into this market.Marketing professor Brent Coker claims he has found an algorithm that explains why some things go viral ...
Delegates to the Media Guardian Edinburgh International Television Festival were in need of some good news, accustomed as they are to the view that the internet is inches away from swallowing their entire medium and raison d’etre. So imagine their delight when they were informed that “most consumers still consider TV the most impactful advertising medium”, according to a new report released by Deloitte last week.The survey, conducted amongst 4 000 UK-based adults, confirmed that TV’s status had dropped ...
US president Barack Obama took to Reddit yesterday evening for an hour-long session of the “Ask Me Anything” series. In the process, he became the first sitting head-of-state to do so and added a huge dose of credibility to the social news website.The site was inundated with visitors and the surge in traffic made sure that the session wasn't as productive as the president would have liked, but part of the strategy was surely to divert a whole lot ...
The Harvard Business Review is one of the most respected and watched academic journals in the world. So when it publishes a piece with the simple title “Marketing is dead”, then the world of PR, marketing and advertising is going to sit up and take note.The story, written by author and consultant Bill Lee, begins by asserting the various ways in which traditional marketing has fallen apart before going on to explain what actually is working in the 21st ...
The Indian government is turning its glare onto a number of social networking sites which it feels are responsible for widespread panic and mass evacuation in Northern India, as residents flee the strife-torn province of Assam.Sectarian violence, allegedly between Muslims from neighbouring Bangladesh and the native Assamese, has led to scenes of tens of thousands of people fleeing the province in panic. The fear was fed by inflammatory mass text messages which spread rumours and innuendo about recriminations and ...
The term “Content is king” has been floating around the internet since 1996, when Bill Gates said in a speech that ‘Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.’But over the past decade and a half, this hasn’t exactly been the case. Content has been devalued to the extent that people have expected to get it for no charge. From written copy, to music, images ...
As video, and YouTube in particular, moves closer and closer to the centre of everything that happens on the internet, so innovative thinkers are finding ever more extraordinary ways to leverage its power for good. YouTube is no longer just ground zero for time wasting and idle surfing, it’s become a serious platform for disseminating ideas and stating movements.Into this burgeoning space comes Thnkr, a YouTube channel which is offering content to inspire and uplift and provoke a media-savvy ...Jerry Seinfeld is back with a weekly show. Every week, America’s best-loved comedian picks up a friend in his car, they drive around chatting while being filmed by Go-Pro dashboard cameras. Sounds like a hit TV show, right? Well, it is, except that you can’t see it on television. Seinfeld’s Comedians In Cars Getting Coffee is made exclusively for the internet.Here’s the promo for the new show:Britain’s Independent newspaper reports that “Seinfeld's decision to forgo television -- in ...
