 | |
Contributors A-Z | Top contributors | Edit profile
Jonathan Houston is passionate about digital marketing and digital strategy. During the day, Jonathan fulfills the role of Lead Digital Marketer for Deloitte Consulting's Technology division where his primary focus is to ensure the continued development of the division's online profile. Jonathan's work at Deloitte Consulting includes strategy conceptualization, focusing on the alignment of digital marketing to business strategy as well as assisting Deloitte's clients on fulfilling their digital objectives. Jonathan is also the author of Internet Marketing for Entrepreneurs, a 50 000 word body of work which touched on the subtleties of digital marketing which are often overlooked.
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been battling with for ages now. We get bored very quickly and move our attention to the next best thing to come along. We are spoilt for choice now and marketers are forced to get more and more creative about how they engage with us, cue: experential marketing.Essentially this is an immersive way of getting more ...
We are all familiar with the advert that pops up on YouTube while we are salivating over the latest viral video. The ad is either a small “lower third” style advert that pops up during playback or the equally annoying pre-video ad. But what makes those ads appear?Traditionally those ads were shown because of the keywords that you typed which matched the criteria in Google AdWords set by the vendor which in turn triggered the ad. The adverts were ...
Big Data. The term that everyone seems to be throwing around at the moment. CIOs are using it, COOs are using it, even the CEO is getting involved. But the real area of the business where Big Data is exceptionally useful is in the CMO's arena. The question has to be asked though, what Big Data are those in marketing after and what are they going to do with it once they have it?The answer is actually quite simple: predictive ...
More and more users are reaching for the mobile devices way before they even switch on their desktops and laptops. Mobile users are looking for everything from restaurant reviews to the fastest route home, banking solutions and nearby exclusive offers and promotions.In turn this means that those mobile searches, mobile apps and mobile websites are all getting that much more traffic. In a really interesting study conducted between April and December 2012 by comScore, mobile users were asked to ...
The question here is not whether owners of tablets are more likely to have a paid for television subscription, but rather how many of those tablet owners are ready and willing to include their tablets to their subscription service? In other words how many tablet owners really want "TV Anywhere"?Across the world there are Pay TV channels who have pushed their development might behind the tablet or smartphone with the opinion that users will want to consume their TV on ...
The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies throwing even more buckets full of cash at the digital marketing channel. Is this the realization of the post-digital era? Is it because there is now an agreed upon ROI conversion? I personally think it is more the former; but let’s see how the numbers look.Across the board this year marketing budgets appear to be on ...
Email marketing can arguably be seen as the great grandfather of internet marketing or at the very least the great grandchild of the knock-and-drop mass produced leaflet depending on your point of view of course. No matter your point of view though, email marketing is still one of the strongest forms of B2B marketing today.eMarketer recently released its email benchmarking survey of 2012 and there are some very interesting conclusions to draw from their data. First let’s look at the ...
The data grab is underway at every retailer in the world at the moment, not to mention large enterprises and your favourite social networking platform. But it is beginning to get a little too creepy for my liking.The first thing I want to get out of the way is that I am all for the personalisation of marketing material, promotions and coupons. I do not mind being targeted for certain promotions as long as there is some level or relevance ...
Buying airplane tickets, the odd concert ticket, movie ticket and books online is pretty much where most of us feel comfortable when we talk ecommerce. We generally like to touch and feel things when we are looking at buying tangible goods. But while we have been looking and touching; the rest of the world has taken to ecommerce like a humpback whale to krill.A recently released eMarketer report estimates that Business 2 Consumer (B2C) ecommerce sales rose 21.1% in 2012 ...
Marketing budgets the world over have been squashed and marginalized, forcing people to focus their efforts on those areas which are going to give them the greatest return on their investments. So what should you be focusing on in 2013 -- and more specifically and how does this filter down to you if you're talking to other businesses?The first amazing thing to note is that email marketing is, according to a recent eMarketer survey, a higher spending priority than social ...
