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Lara Fawzy is co-author of Emerging Business Online: Global Markets and the Power of B2B Internet Marketing , and currently a marketing manager for Cisco’s African region and Turkey (based in Cairo, Egypt). Lara is also Director and founder of her own firm, ebocube Consultancy.
Eight years after launching, Facebook now claims to have over one-billion “active users” logging in per month. The announcement was timely considering Facebook’s faltering share price.Whether or not all user accounts are authentic, this figure is significant when creating integrated marketing communication plans targeting new markets.Where are Facebook’s users in the world?It’s important that you research individual target markets/countries for user statistics before investing time or money in the tool.Facebook’s user base is highest in North America and ...
Egyptians have won the right, for the first time in 7000 years, to democratically elect their president. From the outset of the revolution Egyptians took to social media to express their opinions, thoughts and concerns. Subsequent to the first round of the recent presidential elections, two candidates went head to head into the runoff which led to two polar opposites competing: Ahmed Shafik, the last Prime minster for the former regime and Mohamed Morsy a former Muslim Brotherhood member. The first ...
My first thoughts when sitting down to write about emerging markets and social media was 'where to start?' Social media is a huge topic and emerging markets are vast, so I’ll narrow this down to using popular social media tools to support Business to Business (B2B) events in emerging markets, virtual and physical.One huge event “The Egyptian Revolution”
Now this deserves a post of its own, and I promise I’ll write one. This was certainly not a B2B event, but I ...
I’m sure you’ve heard the term BRICs and the hype surrounding these and other rapidly developing emerging markets. Your company may already be doing business with companies in these countries, or thinking of entering them. They can offer great return on investment and growth to businesses in saturated, mature and post-recessionary markets.Internet penetration is growing at an extraordinary pace in these markets which makes it easier for marketers to reach companies and contacts via online marketing.Email marketingEmail ...
