![]() | |
Contributors A-Z | Top contributors | Edit profile
| Sifiso Mazibuko |
I am simple Zulu boy hailing from Durban KwaZulu Natal who is currently in search of a woman that can cook samp and beans the way my mom used to. Professionally, I’m the Facebook National Account Manager at Habari Media. My job is to evangelise and spread the word about how brands can leverage Facebook’s ability to enhance social connections to connect with their customers in a real and authentic way. Most importantly, my job is to help brands move social media from being an isolated execution, into a well structured strategy that is informed by the brand’s larger overall marketing strategy. I also get to spend copious amounts of time on Facebook and call it work…
| RECENT POSTS |
Jack Welch once said, "Change before you have to". Few other companies today have applied this wisdom with more consistency than Facebook. For better or worse, Facebook has always believed in pushing the envelope when it comes to making to changes to the platform. It is this willingness to constantly challenge both themselves and their users that some have credited with Facebook's eventual dominance of the social media space.To be sure, some changes have certainly been more popular than ...
Ruth Sawyer, author of The Way of the Story Teller once said: "I believe it is the easiest thing in the world to tell a story -- and the hardest to find a fine story teller."The art of storytelling has, over millennia, been a pivotal part of the human experience. It ensured the survival of cultural practices all over the globe and of course slight embellishment of said stories also allowed some societies to totally rewrite history, however that’s ...
With websites continuing to proliferate unabated, small businesses find themselves grappling with the question of how to reach an increasingly fragmented audience in the most cost effective way. In an emerging market like South Africa, for instance, Facebook delivers some 60 percent of the online population on a single platform. Small wonder then that, for many businesses, it has become the logical choice when it comes to online advertising.A number of small business owners, however, still mistakenly perceive ...