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All posts tagged "Ad Dynamo"

  • Ad Dynamo partners with Twitter to push social ads in Africa

    Wanted to get in on the Twitter advertising universe but don’t know where to start? Now you have another option besides navigating the waters of promoted tweets all alone. Contextual advertising network Ad Dynamo announced today that it has partnered with Twitter to become the platform’s exclusive advertising partner in South Africa. The country, which was highlighted as one of Twitter’s fastest growing markets when the company went public, has an estimated 5.5-million Twitter users (a 129% increase in just a year) — and Ad Dynamo is hoping to help brands take advantage of that growth. Ad Dynamo CEO Sean Riley...

  • Ad Dynamo goes on a Brazilian adventure

    There are a good few people who think that the next big thing in tech could come from Latin America. It makes sense that foreign companies would want to invest there too. The latest to do so is Ad Dynamo, an online and mobile advertising marketplace with a global presence. The company today officially announced its entry into the Brazilian market, with CEO Sean Riley saying the country represents “an enormous growth market in both online and mobile advertising”. Ad Dynamo isn’t going it alone in Brazil either, announcing that it would be working in partnership with native outfit...

  • Ad Dynamo: A plucky Google David-and-Goliath story?

    By far the biggest contender to the online revenue stream for advertising would be the Pay-per-click model, largely dominated by Google’s famed contextual advertising network: AdSense. Companies love it because it is a risk-free way of advertising, but many traditional online publishers are weary because it generally pulls in significantly less revenue than traditional advertising. But one thing for sure: It has revolutionised the online, and even the offline, advertising model for good. So if you were considering a business in this sphere, you would be crazy to compete with the mighty Google. Right? Not so for one ambitious startup....