I’m a gadget freak. Need the latest with most buttons. Gotta have Gotta have… you know how it is. It’s an expensive little vice I have, so it means I got a great phone in my pocket, but my T-shirt and shoes have holes in them. I was doing a search for my latest obsession — the latest 3G/HSDPA Jasjam cellphone (yep, it’s got it all)… and I, like most, turned to Google for a bit of a search. Low and behold, the third search result that popped up was the Technorati tag on the JasJam phone. This represents the voice of the bloggers. In fact in fourth place, behind the bloggers on technorati, was another Jasjam review by the big, world authority on all things tech C-NET — by all accounts an online, but traditional media brand. Just shows — the power of the blogosphere — what the bloggers are saying about this brand of cellphone is going to influence mine and other’s purchasing decisions — and they are appearing high up in Google, before some traditional media brands. And it’s not just with cellphones that its happening…
Matthew Buckland: Publisher
Matthew Buckland is an internet entrepreneur and investor with more than 20 years’ experience working in management and strategic roles for internet and technology businesses. His specialisation is internet and digital media, marketing and content.
He founded the digital marketing and strategy agency Creative Spark which he sold in 2015, five years after he founded it, to UK-listed firm M&C Saatchi PLC. After an earn-out of approximately 3 years, Matthew eventually exited his company in 2018, taking a division of the company, Burn Media, with him. He currently runs the Burn Media Group -- a grouping of technology publishing brands which report on emerging markets: Memeburn.com, Ventureburn.com, Gearburn.com and others.
Matthew is EIR to the Media Development Investment Fund (MDIF), a New York and Prague-based global media fund, helping its investees with digital strategy and business models in a range of countries. The MDIF has invested more than $166-million in over 114 independent businesses in 39 countries.