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All posts tagged "online"

  • The biggest mistakes you are making with online advertising (and how they’re costing your business)

    Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks to PVRs!), radio (you can change the channel with a flick of your thumb on the steering wheel) and hard-copy flyers (that more often than not go straight to the bottom of the budgie cage). Most brands know that they need to be online – return on investment is more measurable, and there is immediacy because the audience can be steered straight to action, whether you are looking for likes, competition entries or an email address....

  • Gearburn’s pick — top 16 multiplayer iPad games

    The iPad is custom-made for full-screen, HD multiplayer titles. Casual titles work exceedingly well on the world’s most popular tablet and, given the lack of physical controls, these “pick-up-and-play” games work even better with swipes and flicks. There are four types of multiplayer: same device (where two or more players share an iPad), local multiplayer (via a wireless ad-hoc or Bluetooth connection), online multiplayer (peer-to-peer, where one user remotely hosts a gaming session)...

  • Should digital strategists say goodbye to their jobs?

    Okay, so maybe we're not there yet. But what will all these "Social media", "Digital", "Mobile" and "Online" strategists do when online and conventional marketing truly become integrated. Can we still justify the hyper specialisation and fragmentation surrounding digital strategy? Are these titles still relevant in an integrated 360 degree advertising world? What is digital strategy anyway? Is it a real title or just a fancy name we give ourselves to make us feel special? It feels impressive, calling yourself a digital strategist hanging around with other like-minded "strategists". Frequently it is nothing more than back slapping with little actual...

  • Ubisoft going online with ‘Ghost Recon’ videogame

    Ubisoft is crafting a free-to-play online version of its popular "Tom Clancy's Ghost Recon" shooter videogame. "Ghost Recon Online" is a deviation from the French videogame titan's roots making packaged titles for videogame consoles and comes with the rocketing popularity of online "social games" supported by ads or in-game transactions. "The online market is an exciting new frontier for videogames and for gamers," Ubisoft chief executive Yves Guillemot said in a press release. "With 'Ghost Recon Online,' and other major upcoming projects, Ubisoft ... Read more on Gearburn.com

  • 5 tips for getting the most out of your Facebook ad campaign

    Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and a good idea of what kind of person you want to target (categories like age and gender). But, though the basics may be easy, getting truly excellent yields from your ads (ie more clicks for less money) requires a mixture of art and science and presupposes both careful planning and sustained attention. Here are five battle-proven tips for squeezing more value out of your Facebook campaigns. 1. Make the most of social context Facebook adverts are far more effective...

  • Powering your site: Technology choices

    Making the wrong technology choice can cripple your online business. It can mean expensive maintenance and development costs down the line. It could mean downtime for your website and make the simple act of publishing an article a trapeze act. You don’t want this. A site’s Content Management System (CMS) is the engine of your site, and if your engine don’t work, you’re going nowhere. Most major publishing websites are two sites in one:...

  • Why you may need to change your email password, now

    Now for something completely different: The web 2.0 world requires people to register accounts with logins and passwords these days. I am registered with so many of these services, some I use and some I don't use, that I've lost track. Apparently, the typical internet user these days has upwards of 21 different accounts that require passwords, says a British online-security consultant NTA Monitor in Wikipedia. Now I'm guessing that most people, like...

  • 'Beware the power of social media'

    This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various print titles (instead of the other way round). These were all set up from scratch and, today,...

  • Pics of new SA daily, The Times, revealed in blog

    Ray Hartley -- the editor of the highly-anticipated new Sunday Times daily The Times -- has started a new blog that is tracking the newspaper's progress. On the blog he reveals pictures of the new title including the masthead, basic layout and discussion around some of the newspaper's plans. There are some design similarities with the well-established Sunday Times. Some interesting details that are revealed: It goes out free to around 120 000...

  • The future of the newspaper

    From: "European papers optimistic on future -- with web's help" (Sent to me by M&G Online editor, Riaan Wolmarans.) ...but European editors interviewed by the Associated Press appear strikingly optimistic about the future. They see the online media explosion more as an opportunity than as a threat, and express confidence they can provide the content readers need -- whether it's accessed on newsprint, a computer screen, a smart phone or a futuristic electronic...

  • Blogs mark the first 10 years

    Interesting article spotted in the Guardian. "After a quiet start they revolutionised the web; now one is born every second. The first entry on Scripting News effectively ushered in the first blog 10 years ago. In the intervening years these online diaries have been touted as the future of media, labelled "pathetic drivel", and caused court cases, prison sentences and international incidents. But love them or loathe them, bloggers around the world have...

  • A cellphone & the power of the blogosphere

    I'm a gadget freak. Need the latest with most buttons. Gotta have Gotta have... you know how it is. It's an expensive little vice I have, so it means I got a great phone in my pocket, but my T-shirt and shoes have holes in them. I was doing a search for my latest obsession -- the latest 3G/HSDPA Jasjam cellphone (yep, it's got it all)... and I, like most, turned to...

  • Linklove: what big media can learn from bloggers

    The fundamental art of linking is something online media could learn from the blogosphere.... Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media...

  • Online ads: What’s working?

    Online advertising as we know it is crude. But it is entering a new era of sophistication.... The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis? Publishers slap up an insurance ad on a homepage in the hope they will get the industry average 0,3% click-through rate or more. If they achieve that click-through rate, everyone is happy. But...

  • Citizen Journalism and the M&G Online

    Vinnie beat me to blogging this post (just what does he do all day???). So I'm going to link to his blog about it. We had an excellent citizen journalism submission which we also flagged on the M&G Online homepage on the recent fire in Cape Town's signal hill. Here are some of the other one's we've received. This in only a month we've run the news in photos. Mbeki and Dali Tambo Bishop Tutu Mandela...