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Google, via Google Labs, reckon they have launched an “innovative service” for reading articles called Google Fast Flip.
Fast Flip is an experiment with Google’s publishing partners designed to innovate how people discover and consume media. According to Google, it combines some of the best qualities of print and the Web, letting you “flip” through pages online as quickly as flipping through a magazine.
The service is filled with news, feature stories, opinion pieces and other journalism from more than three dozen top-notch publishers such as the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek.
The service is initially available in the US version of Google Labs and includes English-language content. Google say they will be adding content from more publishing partners as the experiment progresses.
Krishna Bharat, engineer and founder of Google News, explains more about it on the Google blog.