Social networks, blogs account 22% of all time online, say Nielsen

Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading online analytics and trending company.

Publishing on their official blog, nielsenwire, they report that the popularity of social media has now become “undeniable”. According to the analytics company three of the world’s most popular brands online are now social-media related: Facebook, YouTube and Wikipedia. Nielsen says that the world now spends more than 110-billion minutes on social networks and blog sites, equating to 22% of all time online.

Brand % of World’s Internet Population visiting brand Time per person (hh:mm:ss)
Google 82% 1:21:51
MSN/WindowsLive/Bing 62% 2:41:49
Facebook 54% 6:00:00
Yahoo! 53% 1:50:16
Microsoft 48% 0:45:31
YouTube 47% 0:57:33
Wikipedia 35% 0:13:26
AOL Media Network 27% 2:01:02
eBay 26% 1:34:08
Apple 26% 1:00:28
Source: The Nielsen Company

*Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only

Nielsen says the popularity and growth of social media has also been extremely rapid, with the average visitor spending 66% more time on social media sites than a year ago. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online with Brazil leading the figures, in large part due to the Orkut phenomenon that is taking place there.

Facebook’s reach on the other hand seems to be the largest in Italy, capturing two-thirds of the active unique audience, making the social network more popular in Italy than in the three major English-speaking markets, Australia, the US and UK.

Another interesting player in the market seems to be Ameba, which offers a micro-blogging platform akin to Twitter. It is the most popular social networking and blogging site in Japan, visited by 38% of Japanese people online while Facebook is the 40th most popular there. For more stats you can visit nielsenwire here.

Reach and Usage by Country / Apr 2010 (Home & Work)
Social Networking / Blog Sites
Country % Reach of Active Users Time per Person (hh:mm:ss)
Brazil 86% 5:03:37
Italy 78% 6:28:41
Spain 77% 5:11:44
Japan 75% 2:50:50
United States 74% 6:35:02
United Kingdom 74% 5:52:38
France 73% 4:10:27
Australia 72% 7:19:13
Germany 63% 4:13:05
Switzerland 59% 3:43:58
Source: The Nielsen Company



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