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All posts tagged "Nielsen"

  • Nielsen Twitter ratings show big growth in tweets about live TV

    People in the marketing and media industry will have been waiting for this for a long while. Nielsen has released its first Twitter TV ratings and the results show that 19-million unique people in the US composed 263-million tweets about live TV in the second quarter of 2013, a 24% year-over-year increase in authors and a 38% increase in tweet volume. An initial analysis of the research also suggests that the Twitter TV audience for an average episode is 50 times larger than the authors who are generating tweets. For example, if 2 000 people are tweeting about a program,...

  • The real story behind Nielsen’s Twitter TV rating plans [video]

    Blame Beyoncé and Oprah, Karl Rove and Anderson Cooper for the change we've seen in TV news over the last few years. Although most Americans still get more news from TV than social media, it is about to be taken over and change the TV business for news organisations forever. This is according to the Pew Research Center that conduct research on where and what sources Americans use most to stay informed. As Twitter specifically has become a substitute for the daily news, America's TV ratings agency Nielsen (finally) found a causal link between Twitter and TV ratings saying...

  • 6 very good reasons advertisers should pay more attention to women online

    When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space? After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark and staking their claim in what used to be considered a male driven territory. A force to be reckoned with Looking at the numbers, it seems that women have a tendency to engage more than men. But that should have been obvious considering their heightened...

  • How Brazil became an internet advertising powerhouse

    Brazil is a making waves in the tech world. A growing number of tech startups are emerging from the Latin American country and it's investing heavily in tech infrastructure. Small wonder then that online advertising is also on the rise. In a 2011 survey, IBOPE (a large media and marketing firm in Brazil), sheds some light on why Brazil is showing a surge in advertising spend within their home market. Total advertising spend in Brazil rose 15.8% year-on-year when comparing the numbers from 2010 to 2011. This huge jump means a move to BRL88.32-billion (US$52.89-billion) spend on advertising...

  • US spends more time on Facebook than any other site: Nielsen

    Americans spend a lot of time on Facebook. We all knew that right? Well now it's official: US internet users spend more time on Facebook than any other website. That's according to the latest findings by media research house Nielsen. The research comes from Nielsen's "State of the Media" report for the third quarter of 2011. According to the research company, the report "presents a snapshot of the current social media landscape and audiences in the US and other major markets". Among the other key findings of the report is the fact that social networks and blogs account for...

  • Generational theory’s influence on digital marketing

    Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at such a blistering pace as now. Even those belonging to Gen X are feeling a little bewildered at times. From the music each generation identifies with to the clothing styles and even value systems, generations are different. Let's break down the generations Marketing texts usually break the generations down in to 6 major categories: Lost Generation: 1883 – 1900 The GI Generation: 1901 – 1924 The...

  • Netflix users mainly connect through game consoles, finds Nielsen study

    Half of all Netflix users connect to the popular US video streaming service using a game console, according to a recently published Nielsen survey. The Nielsen survey looked at the viewing behaviour of users of Netflix and Hulu, a website owned by Disney, NBC Universal and News Corp which offers movies and television shows on demand. Forty two percent of the 12 000 people surveyed by Nielsen in March said they watch movies and...

  • The ‘hyper-fragmented’ state of the music industry: Where to from here?

    The digital, online revolution has had a profound effect on almost every industry you can think of. But perhaps the hardest hit of all has been the music industry, where the model that worked for generations has collapsed and new ways of making people pay for music are being tried and tested every month. A comprehensive report into the "Hyper-Fragmented World of Music" by research company Nielsen reveals a complex picture of the massive music industry that could provide a road map for engaging with fans during the digital era. The "watch habit" Conducted over 53 countries in conjunction with...

  • Social networks, blogs account 22% of all time online, say Nielsen

    Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading online analytics and trending company. Publishing on their official blog, nielsenwire, they report that the popularity of social media has now become "undeniable". According to the analytics company three of the world’s most popular brands online are now social-media related: Facebook, YouTube and Wikipedia. Nielsen says that the world now spends more than 110-billion minutes on social networks and blog sites, equating to 22% of all time online. WORLD’S* MOST POPULAR BRANDS ONLINE / April 2010 Brand % of...

  • South Africa’s Exploding Internet

    Received a press release from Nielsen//Netratings, who run the statistics and compiles readership of the major websites in the local Online Publisher's Association. Whichever way you look at it, this is good news for the South African online industry as a whole, and is no doubt spurred on by the arrival of so many broadband options and the cutting of broadband costs. It's about time. We have been lagging behind other countries,...

  • SA's online media space

    At KUGM Online Marketing conference in Rosebank Russell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure ... and then talked about the South African online media landscape. He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, as this is obviously where their target market is. Russell also lamented the fact that the online advertising pie in South Africa...

  • Dot.boom, dot.bomb, dot.reality

    \During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the old world how it was done. Back in the 90s, every day you read something about a new, crazy dot.com start-up,...

  • The online advertising edge

    A great philosopher once said: I think, therefore I click. I think his name was Desmond or something, but click he did. After the click followed the advertiser’s website, which listed the product and allowed Des to buy himself a fine looking chariot and that gladiator suit he had always wanted. You see, this is what online advertising is all about. It goes beyond the branding, allowing people to transact with the advertiser...

  • Online advertising: Cautious Optimism

    I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much I’d still be working, but filing this column from Mauritius. Of course then it was de rigueur to foam at the mouth over the projected revenue of the reckless dot.boom era. It was all part of the hype: that internet-is-going-to take-over-the-world-and-kill-newspapers mumbo jumbo we all know so...

  • South African websites: Who’re the Big Fish?

    South Africa’s online publishers pulled in about 3,5-million unique users or readers and about 106-million page impressions in the month of August. It’s the first time we have been able to get this kind of overall picture of the industry and measure the big publishers together on the same, powerful statistics system, with this level of detail and accuracy. We know now that we have two publishers far ahead of the pack. They...