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How to hijack an iceberg

I love Cape Town’s mythical iceberg. And so it seems, do a lot of other people. After none of the “official, big-name” brands jumped in and claimed ownership of it, Cape Town’s creative community began to stir and the first iceberg-hijacking in history took place.

Take a look:

In case you missed the story, it revolves around a strange and intriguing iceberg which appeared off Cape Town’s Clifton beach on Monday morning and caused much excitement. The authorities revealeded that it was a prop for a beer commercial being shot in Cape Town, but details have remained sketchy.

The clip came to Memeburn’s attention after a tweet from @bearthryllz: “Iceberg spotted off Clifton beach, Cape Town: Im either scared or impressed.”, which was then re-tweeted by @bangersandnash which said “10 points to whomever guesses the brand behind this.”

Speculation flew around the web debating which brand was behind this 30″ clip, or if it was the work of a renegade film-maker/environmentalist looking to draw attention to global warming?

Eyewitness news reports that “the National Sea Rescue Institute’s Craig Lambinon said the prop was used in the filming of a commercial.

‘We can confirm that there’s no iceberg coming past Clifton at this moment but there is an alcohol advert being shot in the bay at Clifton,’ he explained.”

This was the first clip that appeared on YouTube:

Which was followed by this one a few hours later:

Author | Jeremy Daniel

Jeremy Daniel
Jeremy Daniel is an online media specialist, as well as an author and musician. He runs Bassline Media & Content Marketing, writes songs as part of The Touch and is the author of My Forever Friend, published by Tafelberg NB. Jeremy was also an early editor of Memeburn.com. More

15 Comments

  1. Pingback: Is this global warming or a new social media campaign? – Memeburn : doing-it-green.com

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  4. Garry

    October 25, 2010 at 1:54 pm

    Its definitely real. My mate said his sister’s boyfriend saw it with his own eyes. I think with global warming and everything it makes total sense.

  5. Antony Adelaar

    October 25, 2010 at 2:15 pm

    This reminds me of the sightings of blocks of ice with polar bears stranded on them, spotted drifting down the Thames in London. Obviously models, and some environmentalist statements
    @Garry, who do you work for..? :)

  6. Pingback: Second video of ‘Cape Town iceberg’ reaches YouTube – Memeburn : doing-it-green.com

  7. Storm Van Der Merwe

    October 25, 2010 at 6:28 pm

    Heard it was a movie prop

  8. Nancy

    October 25, 2010 at 6:50 pm

  9. Ben Sweeny

    October 26, 2010 at 8:59 am

  10. Roger Norton

    October 26, 2010 at 11:51 am

    my money is on Coors light. http://www.coorslight.com/ All their ads are about unusual snow… and a freight train.
    “Toss your friend a cold silver bullet”

  11. Greg

    October 26, 2010 at 1:34 pm

    You can’t tow a 50ft iceberg around around people! This really happened. I saw pictures on twitter as well http://twitpic.com/30ritw

  12. Pingback: Tweets that mention Is this global warming or a new social media campaign? | memeburn -- Topsy.com

  13. Rob

    November 1, 2010 at 6:52 am

    @Garry
    Really…..an iceberg in south africa in the summer….. Do you really think an iceberg can make it all the way from the south pole without melting?…..use your common sence, it’s a prop.

  14. ritr

    November 1, 2010 at 9:40 pm

    What’s kind of interesting is that I work for an advertising agency and we have bloggers standing by to respond to stories like this and “anonymously” say anything we want them to say. Like, “It’s real, my mate said her sister’s boyfriend saw it with his own eyes.”

    And as long as there are people out there willing to believe stuff like that, we’re gonna keep doing it.

  15. Pingback: Liqui-Fruit ‘viral’ video stunt: Winners announced | memeburn

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