The state of mobile marketing [Infographic]

Everyone has a mobile phone and with smartphones are on the rise, people are spending more time on their mobiles. Mobile internet usage is said to overtake desktop usage by 2015. Companies are creating new user friendly mobile platforms and marketing strategies to accommodate the growing number of users.

But what are people actually doing on their mobile phones? Facebook? Twitter? Did you know that 91% of people use mobile internet for socialising? And that 86% of those access mobile internet while watching television?

The amount of time people spend on their mobiles and how they use it is something marketers would like to understand better. The Microsoft Tag team created an infographic (below) with the latest statistics on mobile marketing and usage. Microsoft Tag is a high capacity colour barcode application that allows users to retrieve information using their mobile devices by simply taking a picture of a “tag”.

The infographic highlights the growth of mobile internet, the changes in mobile usability and the state of social and mobile marketing.