Netflix apologetic for price hike

Reed Hastings of Netflix has apologised for the company’s recent handling of a price increase to the streaming services. The new price hike ended the hugely successful US$10 monthly “all you can eat” subscription of DVD and media streaming, replacing it with a separate price for each. Customers can now select from US$7.99 for DVD or streaming, or pay US$15.98 for both products.

Netflix relied on a low-level managed to announce this on its blog and the public feedback was brutal to say the least.

Hastings has now admitted to “messing up” in regards to the announcement of the company split. Its launch of the Qwikster product (the separate DVD mail service) was done “without doing much CEO communication”.

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