McDonald’s ‘badtag’ hashtag campaign brings the hate

Twitter campaigns walk a tightrope between being incredibly successful or horribly, irrevocably flawed. The new hashtag campaign from fast food giant McDonald’s, called “#McDStories” falls into the latter category.

McDonald’s began its slide into social media oblivion with an initial hashtag called “#MeetTheFarmers” aimed at promoting the “fresh food supply chain at McDonald’s”. The tweet-apocalypse though, roared into full gear with this innocent tweet from McDonald’s.

At this point, the gloves came off. Twitter users worldwide vented their horror stories regarding the fast food chain, care of #McDStories.

At least the fast food chain was humble enough to admit it failed. Rick Wion, McDonald’s Social media director, laments on the botched hashtag campaign. “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course.” The initial tweet was quickly removed and the #McDStories hashtag is no longer endorsed by McDonalds. #LittleThings replaces the now toxic hashtag campaign.

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