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Twenty-one of the most renowned social media marketing professionals from around the globe will gather to honour the best social media marketing has to offer at the third edition of the Bees Awards in San Francisco.
The Award organisers claim that the jury was handpicked “on the base of their expertise, the references they received from peers, their passion for social media and their geographic location.”
Entries will be judged according to 26 categories ranging from best “Best use of Micro-Blogging Platform” to “Best Branded Viral Video” and “Best Social Media Marketing Theory”.
Four of the categories are new, recognising a range of new developments in the world of social, such as the convergence with search, the rise of apps and Geo-location:
- Best Convergence SEO/SEM with Social Media
- Best use of Geo-Location for Social Media Marketing
- Best use of App for Social Media Marketing
- Best Tool or Technology for Social Media Marketing
In its first iteration in 2010, the Bees received entries from 21 countries across five continents.
The awards take their name and inspiration from bees, who they say have “developed a well coded communication system to make their collective intelligence greater than each individual’s one”.
“Like bees”, the awards organisers “social media is all about collective communication which calls for a new marketing expertise. The Bees Awards reward this new expertise”.
The 2012 jury comprises:
Claire Adams (EURO/RSCG London) — 2011 Winner
Jose Azanza Arias (Wunderman Argentina) — 2011 Nominee
Brandon Cheung (Tribal DDB)
Bruno Clement (Public Systems Hopscotch)
Thomas Crampton (Ogilvy & Mather) — Nominee 2011
Martin Drust (Kempertrautmann GmbH, Hamburg)
John Cagne (Proximity Canada) — Winner 2010 & Nominee 2100
Stephen Goldblatt (Evolution Bureau) — Winner 2011
Attila Lonkay (Saatchi & Saatchi Hungary) — Nominee 2011
Tor Lowkrantz (Wenderfalck) – Winner 2010 & Nominee 2011
James McKay (Quirk Cape Town) – Nominee 2011
Mike McKay (Eleven San Francisco) – Winner 2010
Cortlan McManus (Havas Digital Middle East)
Jonas Klit Nielsen (Mindjumpers)
Nir Refuah (McCann Digital)
Mark Ringer (TBWA Tequila) — Nominee 2011
Bill Roden (Saatchi & Saatchi LA) — Winner 2010 and 2011
Phillip Rubel (Saatchi & Saatchi Fallon Tokyo)
Raphael Vasconellos (AgenciaClick Isobar) — Winner 2011
Jiravara Virayavardhana (Ogilvy PR Worldwide [Bangkok]) — Nominee 2011
Ben Winkler (OMD) — Winner 2011
Entries can be submitted any time before 4 April, with $200 fee for professional entries and a $25 fee for students. Winners will be announced on 24 May.