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All posts tagged "social media marketing"

  • What Twitter analytics means for the murky world of social media influence

    In the first 30 minutes of waking up, among wrestling the last grips of the sandman, most people reach for their mobile devices and check Twitter. We want to see what happened while we were sleeping and we want to know who responded to our last tweets. Aside from the counts of retweets, the occasional favourites and perhaps the number of replies a tweet gets, it's hard to figure out how well your Twitter account is performing. But do you really care how your tweet is doing? If you are anything like anyone that works at Burn Media HQ, you...

  • 10 must-follow rules for getting people to engage with your brand on Facebook

    It has been widely established that the success of a Facebook Page is not its size, but rather the amount of people engaging with it. This is indicated by the amount of people “talking about this”. The reason why you want a higher percentage of people “talking about this” is to ensure that the brand’s content remains in peoples’ newsfeeds. That is why a high number of “likes” means much less. If only a very small percentage of fans are “talking about this”, your message is falling on deaf ears. Therefore looking at what percentage of your Page...

  • 3 ways to lose social media followers fast

    If you are busy with a social media campaign, one of the most likely main goals is to raise your brand’s awareness and visibility. We are making connections on the social web to increase our personal visibility and the visibility of our business, products, and services. When starting with a social media campaign, do your best to research and find the best practices for each social media channel you will be diving into. It really isn't that hard. Follow a couple of key influencers in your niche, research how to use the channel, and always remember to give everyone...

  • 3 key factors to bear in mind when developing a social strategy

    Facebook believes in "social by design." In other words, something is not social unless your deigned it to be social. Social needs to be a core part of what you do and not just utilising social websites. Understanding this concept is key to designing social media strategies. A strategy becomes social when it leverages the social aspect of life rather than uses a social network. There are three primary social elements that we should be thinking about when we develop a social strategy. 1. Personalisation A social strategy will look to customise a campaign with a personalised interface for the user that enhances...

  • 7 costly social media mistakes you must avoid making

    When it comes to the huge social web, various digital marketing professionals cannot help making mistakes with social media marketing. In their pursuit to promote their latest campaign, and to embrace this buzzing new medium, they keep on forgetting everything that they have learned about marketing. They are also ignoring the baseline rules and assume that this "one" time won't really matter. To be honest, it does. Especially to the audience they're trying to reach and engage with. With any new marketing method, mistakes are bound to happen. If you are into marketing and want to start using social media...

  • 8 ways to promote your retail brand on Pinterest

    Ok so Pinterest is the next big social network, but how can the fashion and retail industry harness the power of this growing platform? I’ve already given you some general Pinterest tips in a previous article, but considering that you can create boards from any topic or trends imaginable, I thought I’d invite you to the inside track of how to use Pinterest for more specific areas.  Here are 8 simple steps to turn the unfamiliar territory of Pinterest into the back of your hand. 1.  Give your readers exclusive sneak peeks: if you're working on a new product, design...

  • How to get more comments, likes and shares on Facebook [Infographic]

    If you're the type of person whose happiness levels go up and down in sync with your Facebook page's analytics, this infographic may be your new best friend. Social media scientist Dan Zarrella crunched the numbers and churned out a guide to what works well on Facebook and what doesn't -- at least for the 10 000 most liked pages on the social network. Not one for brightly coloured charts and line graphs? I'll summarise. You should be posting more photos. Overall, Facebook users engage the most with images. They 'like' and share photos more than any other type...

  • How online tools can help determine the worth of a sporting sponsorship

    It's a good year to be talking about sponsorship effectiveness. A very good year. Sure, 2010 was a pretty good one too, but the Olympic Games take it to another level. While it may not bring in the same value in sponsorship dollars as that overly-regulated tournament where men in shorts fall over if you so much as sneeze in their direction, the prestige of an event which had its first incarnation in the BC years adds another dimension. Sponsorship investments, and their effectiveness, have long been a challenge for brands to get their heads around. What constitutes a...

  • Want your social media campaign to be a success? Do your research

    There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for the same purpose. Just because a certain social media channel works well for some businesses, it doesn't necessarily mean that it will work for you. Everywhere you look online you will find videos, images and the latest infographics about all the various social media statistics regarding the best social media channels. Some facts about social media: Facebook isn't big... it is massive. The members on this popular social network is close to the third biggest country on earth. Twitter has over...

  • What viral videos can teach us about building a brand

    Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video. One example of this is Orabrush. The campaign's a couple of years old, but the lessons are still there. To start off with you have to watch the video: What started off as a bit of a dud product on a lesser known low key shopping channel became the brainchild of (student at the time) Jeffrey Harmon....

  • How do you measure social media ROI?

    Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When it comes to the measurement of social media marketing and ROI, though, many businesses find it very difficult to connect returns with their social media investment. Social media marketing requires planning, scheduling, time, and organising of resources. Whatever you share online with your social media campaign needs to be organised and produced behind the scenes in an ongoing effort to keep the content relevant, unique, and fresh to consumers. The investment in social media is often...

  • How to avoid hidden agendas on Pinterest

    Unsurprisingly, many retail and fashion brands are jumping on the Pinterest band wagon. Fast. The latest brand I’ve noticed penetrating this space is GUESS. Interestingly, I came across the competition on Facebook. This is a nice example of a brand cross-pollinating to drive traffic to their Pinterest platform, but not all brands, and users, out there are using Pinterest for the greater good. Integrity vs. Originality? I think type of competition works well for GUESS in that their encouraging engagement between the user and the brand and making the brand relevant to consumer lifestyles, although not rocket science. But I would question the integrity...

  • Everything you need to know about Facebook Timeline for brands

    Facebook’s announcement of Facebook Timelines for pages is pretty big news. Brands and businesses now have access to a host of new features which promise to leverage their Facebook platform and boost their engagement to higher levels than ever before. What’s all the fuss about? Timeline has already been rolled out to more than 800-million users? Last month, Facebook started rolling out Timeline to all its users and yesterday it announced the launch of...

  • Bees Awards to honour best in social media marketing

    Twenty-one of the most renowned social media marketing professionals from around the globe will gather to honour the best social media marketing has to offer at the third edition of the Bees Awards in San Francisco. The Award organisers claim that the jury was handpicked “on the base of their expertise, the references they received from peers, their passion for social media and their geographic location.” Entries will be judged according to...

  • Olla condoms’ social media marketing campaign: creepy or innovative?

    Olla Condoms has launched a new social media marketing campaign, conceptualised by advertising agency Age Isobar. Whether you think it's creepy or innovative, it is definitely one to remember. Looking to create awareness around unplanned pregnancies and its product, Olla -- probably breaking every rule Facebook has regarding marketing on the social network -- “targeted” a number of young men on Facebook, created Facebook profiles and sent them friend requests. The twist to the campaign was that the friend requests these men received, were from their still-to-born "sons". The company took the names of the young men and tacked...