• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Microsoft launches no holds barred attack on Google apps [Video]

Microsoft has abandoned even any hint of civility toward Google in its latest video ad.

The campaign, called “Googlighting” mocks the search giant for being “the world’s largest advertising business” and selling productivity software on the side. The ad portrays Google as a highly successful businessman moonlighting in productivity apps, “Googlighting” if you will.

Microsoft claims that Google’s productivity apps are nothing more than a trifling side project, constantly subject to random changes.

This central premise of the ad isn’t unique to the video and also appears on its Why Microsoft site:

“Google Apps is an ever-changing solution with experimental features that can increase complexity and the need for change management and training”.

“When your business needs help, Google Apps support falls short of delivering the kind and level of support you demand,” the site adds.

Google and Microsoft have been engaged in a war of words lately, although that conflict was largely around privacy.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

More in News

Smartphone sensors to be $6bn business by 2016 [Report]

Read More »