South Africa’s mobile messaging services industry to get a shake up

South Africa’s mobile services industry is apparently getting a shake up. According to Panacea Mobile, a mobile a services company, 40% of SMS campagins sent to customers fail to deliver due to incorrect or out-dated information. Since companies can send millions of messages in a month, the cost for these undelivered messages can be compounded tremendously. The company aims to rectify this.

The startup claims to offer South African companies a unique number validation tool which “will take the guesswork out of mobile messages and cut down on the number of undelivered messages significantly”.