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Check out Durex’s cheeky response to SA’s rowing gold

This is brilliant. Not the gold for South Africa’s lightweight four rowing team. Sure that’s brilliant if you’re South African. What people from around the globe will be able to appreciate though is Durex’s quick response to it.

The South African office of the condom brand tweeted out a picture of a rower, along with a bottle of its lubricant and the text, “it’s all in the stroke”. A quick, clever, relevant pun that alludes to sexuality — that’s a definite advertising win.

Now where were the people behind that ad during last year’s social media cock up?

Author | Stuart Thomas

Stuart Thomas
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best to stay afloat. When not fused with his keyboard, you can find... More
  • Rycology


  • Liam

    Nice one to Quirk Agency in Jo’burg – that’s funny stuff!

  • Hi Stuart,

    Yes – Great innovative and creative response from Durex, I do agree. Well done Durex
    and Quirk for keeping up to date with great social media marketing methods and