Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Why your startup shouldn’t be afraid to scupper a flagship project

Something special happened on the tech scene recently. A well-respected company publicly admitted that its flagship project was no longer working right and discontinued it. German task management startup 6Wunderkinder announced that it would no longer be pursuing the development of its project management app, Wunderkit, choosing instead to focus on its list management app Wunderlist which has succeeded beyond its wildest dreams.
It’s not a particularly unusual story but the way that it was handled was both graceful and revealing.
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