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Big Data to be worth $28bn in 2012, will become ‘just data’ by 2020

If you’re of the opinion that Big Data is still some nebulous thing that you’ll need to think about some day, you’d best wake up kiddo. It’s here now and it’s big business.

The business of Big Data is essentially about mining the petabytes and exabytes of data we now deal with on a daily basis, using increasingly complex algorithms to make it useful. And according to tech research company Gartner, that business is set to be worth US$28-billion this year, growing to US$34-billion in 2013.

Gartner says that a large portion of the money going into Big Data right now is for the adapting of traditional solutions to big data demands — machine data, social data, widely varied data, unpredictable velocity, and so on.

The biggest impact however is being felt in social network analysis, with 45% of new spending each year.

“Despite the hype, big data is not a distinct, stand-alone market, it but represents an industry wide market force which must be addressed in products, practices and solution delivery,” says Mark Beyer, research vice president at Gartner.

“In 2011, big data formed a new driver in almost every category of IT spending. However, through 2018, big data requirements will gradually evolve from differentiation to ‘table stakes’ in information management practices and technology. By 2020, big data features and functionality will be non-differentiating and routinely expected from traditional enterprise vendors and part of their product offerings.”

Starting near the end of 2015, Gartner reckons that companies will begin embedding big data into the way it does business. Beginning in 2018, says Gartner, big data specialists will increasingly have less of a distinct advantage over traditional companies that have incorporated into their business structures.

“Because big data’s effects are pervasive, big data will evolve to become a standardized requirement in leading information architectural practices, forcing older practices and technology into early obsolescence,” says Beyer.

“As a result, big data will once again become ‘just data’ by 2020 and architectural approaches, infrastructure and hardware/software that does not adapt to this ‘new normal’ will be retired. Organizations resisting this change will suffer severe economic impacts.”

Author | Nur Bremmen: Staff reporter

Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you catch him, if you can, at a Silicon Cape event every now and again. More
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  • justerthought

    If these sales figures are true, forget all the Pachter nonsense and all the reasons about free games and Destiny, the XB1 only sold 225,000 compared to 250,000 PS4 sales as a result of those reasons.

    What boosted the XB1 to 325,000 was the 100,000 it sold in China due to them getting in first with the launch. For the rich Chinese who could afford it, the XB1 was novel and new, artificially boosting it’s desirability. Once the PS4 launches, they will have a better choice and it will be back to business as usual with PS4 selling more.

  • justerthought

    It’s not a case of him biased toward MS, he’s just a bluff merchant. He simply states the obvious and when he sticks his neck out and makes a proper prediction, the fool gets it wrong by a large embarrassing amount. He has zero credibility withonly the gullible taking him seriously.

  • Rangertwin14

    And still…

    Xbox One: 5 million
    PS4: 10 million

  • Mike

    Ps4 is over 11 million

  • kahn

    You do realize they just talking about the US right? The numbers for China was not included.

  • Jizm

    You do realize this is all speculation until the actual numbers come out later right?

  • wayno24

    You do realise that the “actual numbers” you speak of are also just forecasts from NPD. Aside from holding a job at both Microsoft and Sony there is no way to verify the numbers. One forecast is as good as another.

  • Jizm

    Pachter’s forecast is never a good one. Check out how spot on he has been.

  • mj

    As someone else said… this is NDP group covers North America…and North America only. So you can take your china theory and just Wok.

  • Aren Lodbrok


  • xfatalxzero

    And still MS supports their consoles. Sony doesn’t support PS3 and a lot of people are still on last Gen. I like PS4 but the software is terrible. And this is where you tell me that the hardware is 50% stronger than the XB1. I get it but yet it still struggles but its ok you’ll never see it cos you sunk in so much money into the PS4. I’m a gamer ill play both. I could of had a PS4 for its exclusives but I’ve bought too many games and there are too many more before I can spend that much for exclusives.

  • demfax

    Complete lie. PS3 has far more support in its later years.

  • xfatalxzero

    I’m talking about right now. MS is still pushing last Gen because many people don’t wanna go next Gen or can’t afford it. You always talk about fanboys, but yet you only support PS. How about be a real gamer and play games for games and not post repeated shit

  • aperture_tech

    PC: 3.287 Billion
    Imagine, a platform so good it doesn’t need to be removed from the market.
    Imagine not having to deal with letting the manufacturer decide whether they should do backwards compatibility or not.
    Imagine a device that can play every game that has come out for it, giving it a library far bigger than a console’s.
    Imagine actually playing said games in 1080p and above, with 60 FPS and above.

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