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Ads & Marketing • 31 Jan 2013

Lincoln’s new Twitter-sourced ad promises to be zanily amazing

By Stuart Thomas

Steer the Script

This is kind of cool. US car maker Lincoln and comedian Jimmy Fallon have teamed up to create an ad where the script is sourced entirely from tweets.

The ad, which will appear in full on Sunday when America celebrates its biggest sporting event in the shape of the Superbowl, saw nearly 6 000 people send in submissions about their road trip experiences.

Right now however, you can catch the preview and, if you’re willing to wait until tomorrow, you’ll also be able to see an online premiere of the video on SteertheScript.com