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Steer the Script

Lincoln’s new Twitter-sourced ad promises to be zanily amazing

Steer the Script

Stuart Thomas: Motorburn Editor
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself... More

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This is kind of cool. US car maker Lincoln and comedian Jimmy Fallon have teamed up to create an ad where the script is sourced entirely from tweets.

The ad, which will appear in full on Sunday when America celebrates its biggest sporting event in the shape of the Superbowl, saw nearly 6 000 people send in submissions about their road trip experiences.

Right now however, you can catch the preview and, if you’re willing to wait until tomorrow, you’ll also be able to see an online premiere of the video on SteertheScript.com

The preview looks awesome and includes hitchhikers, movie sets and alpacas. How could anything with alpacas in it be bad?