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Instagram might not be coming, natively, to BlackBerry 10 after all

So if you’ve got a BlackBerry 10, or are waiting for one to arrive, chances are you were sold on the promise that all the important apps would be there. For most people, that included Instagram, but there’s a chance that the photo-filter and sharing app might not actually launch on BlackBerry’s new platform.

AllThingsD is reporting that sources close to Instagram have said that there won’t be a native version of the app on the platform in the near future. “There will be no [native] Instagram for BB10 for now,” said one. “Frankly, I’m not sure there will ever be.”

Of course that doesn’t mean it will be impossible to experience Instagram on BlackBerry 10. The company is apparently working on an Android port of the app. But these apps don’t offer the experience you get on BlackBerry 10’s Cascades SDK. They also tend to perform sluggishly and generally appear divorced from the rest of the system.

BlackBerry was fairly neutral in its response to the reports: “We have a strong partnership and are actively engaged around Instagram support for BB10,” said Martyn Mallick, BlackBerry’s VP Global Alliances, “but we do not have an availability date at this point.”

“We can’t comment on ongoing negotiations with app partners. BlackBerry is committed to working with developers to continue to bring top titles to BlackBerry 10 customers including Amazon Kindle, Songza, WhatsApp, PicStory, and Angry Birds,” the company added in a statement supplied to Memeburn.

These reports fly in the face of the assertion made by renowned BlackBerry expert Kevin Michaluk of Crackberry late last year. He’d better hope the sources close to Instagram are wrong, otherwise he’ll be buying someone a car.

Author | Nur Bremmen: Staff reporter

Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you catch him, if you can, at a Silicon Cape event every now and again. More
  • I really enjoy to read your content, thanks for sharing. I’ve been using socialbakers, hootsuite and socialkik to increase my followers and fans.

  • re: Instagram might not be coming to BlackBerry 10
    Yes, instagram is coming to BB10, its an Android port. You article title is a flat out lie and irresponsible.

  • Hi Paul,

    I do make that clear in the article but I see your point and have ammended the headline.

  • Thanks for owning up to the title. It tones down the negative bias a great deal.
    note. a rare few journalists titled it something along the line ‘Instagram Android Port Coming to BB10’, while the vast majority are along the line ‘Native Instagram not coming to BB10’, probably a 9:1 ratio of bad:good title bias.
    I thought it was a good news story seeing as they are getting a new and popular app, putting a negative spin on that was hard to take.

  • Hi Paul,

    The things is the Android port has been fairly common knowledge for a while now. The sources saying there would be no native app thus provide the new angle.

    As an aside, most of the money in our office is on Instagram arriving natively on BB10 fairly soon.

  • I suspect your money is placed on the right side and by the end of 2013 it will be there, with a small staff of 20 I suspect instagram employees are very busy.
    ….believe it or not some journalists are even going so far as to say ‘may never’ in their article titles, its cheap sensationalism and a blight on the journalistic profession…..it does help me filter out who it a credible journalist or media outlet though.

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