• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Latest iPad ad goes for Oscar glory

Apple’s iPad is going for Oscar glory in its latest ad, that looks to take full advantage of the prestigious film awards, which took place late Sunday in Los Angeles, California.

The ad features the same zippy light jazz and word association as the previous two ads in the campaign, except with a movie twist.

As AllThingsD notes, this isn’t the first time the Cupertino-based giant has rolled out an ad for Hollywood’s biggest night. It’s actually been airing Oscar ads since 2010, when Steve Jobs made an appearance on the red carpet.

Author | Stuart Thomas

Stuart Thomas
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best to stay afloat. When not fused with his keyboard, you can find... More