Why magnetic content is vital to your social media communication strategy

Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message.

When planning your magnetic content strategy for your social media campaign, it’s important that you stay systematic and organized in the following areas: the type of content you are going to publish, when you are going to publish the content, which networks you are going to use to distribute your content, which audience you are going to publish the content to, and how you are going to measure the results.

Defining your social media content
Who is your target audience? What do you know about your target audience? It’s crucial to know because if you know them you can determine what they are after and what interests them. On which channels can they be found and what do they like and dislike? When you know this, you can build your magnetic content plan and social media strategy around their wants and needs, ensuring that you always stay relevant.

What problems can you solve? Magnetic content only becomes valuable and sought-after when it can help people solve their problems. Focus your content strategy on solving problems that affect a large part of your target audience, and then craft content that will address these problems. This can help you form the core of your magnetic content plan.

Don’t tackle everything at once: To stay active and engaged with your audience, break down all the problems into small parts and space out your inputs over time.

Planning magnetic content with social media
This is the part where you can get hands on with your content plan. Plan specific dates on when you want your new content to be published and which social media channels you are going to use to distribute your content. Create an editorial calendar to plan your content around specific dates to give you a clear picture of your plan. You can also map out the keywords you will be targeting in your content.

When planning your content, consider all the various formats you are going to use and how often you are going to use them. Are you going to use tools to automate your postings such as your blog and then automatically syndicate it to your social media profiles? This doesn’t mean you should automate everything, but it can really help you especially if you don’t have any time to waste.

How to make your magnetic content more efficient
If you have set up an editorial calendar and planned for your magnetic content, it will help you to be more efficient with your social media marketing strategy. Engaging and building relationships with your target audience requires patience and time. Without a clearly laid out plan to guide you with this process, crafting magnetic content that will interest your audience becomes nothing more than a random guessing game that won’t work and prevents you from responding to valuable business opportunities.

Plan your social media communication strategy with your target audience by using magnetic content to draw them in. If they like what they see they will share your message with their own network.