Want your startup to be a success? Become an expert in your field

How important is it for entrepreneurs to have specific domain experience prior to founding their startup? As an entrepreneur you are bound to run into this question sooner or later. My journey with startups brought me face-to-face with this question right from the start. I joined a group of friends directly after university to found our first startup. We built mobile applications for SMEs and enterprises that allowed them to manage distributed workforces effectively. Based on my experience, if your customers are other businesses, you have two options: either work your ass off to build domain expertise or start off with some.

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