If we don’t get investment for our startup, what do we do?

It often happens that entrepreneurs ask that question when attending events and meetings. They want a quick, accurate and succinct answer so they can move forward with their dreams.

Unfortunately, it all starts with the advertising presented to us by the mass media where the major ‘icons’ of the entrepreneurial market (Facebook, AirBnB, Twitter, etc.) are characterised as the starting point, raising millions of dollars in investment rounds.

In my experience, working for five years on our enterprise elMejorTrato, I made a mistake looking for investors and lost a few months, when in fact the focus and effort should have been completely different, below I’d like to share what we learned.

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