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For South Africans, there seems to be nothing more cherished than the “braai” (barbecue). This week while the country was celebrating its Heritage Day (a good a occasion for a braai), beer maker Castle Lager got to work to bring technology along with the launch of its BraaiNation app.
The app is introduced in an interesting video that takes on Apple’s new device introduction style. According to Castle, the app “effectively transforms your Apple or Mandroid smartphone into the much-anticipated BraaiPhone”.
The app is apparently everything you would want in an app and it is “the thinnest and lightest app ever”. An app completely designed to feature stunning displays of T-bone, fillet, wors and chops. An essential app for any South African, with blazing fast performance – all while delivering an even colder beer and perfectly cooked steak.
The BraaiPhone has more than three features including: the best braai tips, beer timer, recipes and braai timer.
“The BraaiNation app is the most beautiful consumer app that we’ve ever created,” says Jason Goliath, Castle Lager Braai Relations Officer (B.R.O). “We’ve packed an amazing amount of innovation into this BraaiPhone and we think consumers are going to love the functionality that assists with the cooking of your meat and cooling of your beer.”
Watch the video below.