Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Beyond selfies: the ultimate guide to making your Instagram photos suck less

Before January this year I had absolutely no interest in photography. I was happy owning (and shooting on) a Canon 5DMKII with no other intention but to use it for filming beautiful footage and telling stories using motion. But then at the end of December 2011 I downloaded an app called Instagram and it all changed…
What started off as a simple experimentation on a little iPhone app quickly developed into an addiction of always looking for the next shot. I found myself appreciating the wonders of telling a story through a single frame. Not to mention how the accumulated time of taking photos began aiding my abilities with my films.
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